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Tag: digital publishing

Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.

Digital Publishing Platforms: Launches, Acquisitions, Reorgs

Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor trends as they’re taking shape. Here are five headlines from one of our favorite sources of information.

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

US Digital Magazine Circulation Tops 80M While AAM Continues to Underreport Digital Versus Print Sales

So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM’s audit be modified to accommodate universal pricing and packaging?

We think it’s time to accommodate. Because there are about 277 million adults in the United States with Internet access, and according to our most recent study, 20 percent of them have an average of 1.9 active magazines on their tablet. This sounds more like 105 million active digital magazine buyers and subscribers, which is a lot more than the 11.6 AAM reported for the first half of 2014 (still waiting on those final 2014 numbers.)

Digital Publishing Solutions for Ad Blocks, Platform, Video?

While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions are keeping pace.

Digiday recently ran three articles covering pressing challenges that publishers are responding to.

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

Magazine App Publishing: Success Stories and Cautionary Tales

Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.

With our Digital Publishing Trends posts, we monitor and share the most recent news, lessons, and implications for multiplatform companies like yours. Today, we’re relaying relevant articles from Talking New Media, which casts its net on the latest legacy circulation data, app launches, and niche indicators.

20 Tablet Publishing Tips You Can’t Afford to Miss

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every dinner with, or spend several hours with it at night, reading books and magazines. Consumers aren’t as attached at the hip to tablets as they are to their smartphones, and maybe they never will be, but as their larger phablet brothers come into the market, it’s possible the line won’t be so clear anymore between tablet and smartphone.

Digital Publishing Companies Making News, Moves

The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in adapting to trends, technology, and unexpected developments. A sense of aggressiveness and anticipation has defined the year so far, as publishers have been more proactive.

Mequoda Members know how important it is to stay abreast of digital publishing trends when planning out a multiplatform strategy. Toward that end, we scan the industry headlines every day to find the news that impacts digital publishing companies. Today’s roundup comes from one of our favorite and most dependable sources, Talking New Media.

Digital Media Evolution Charted by JEGI

The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the “The Convergence of Data, Marketing & Commerce.” Speakers covered the digital media evolution, from multiplatform strategy to thinking like a marketer, mobile trends to legal trends.

The Truth About Email Marketing

Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?

De-Coding Digital Magazine Publishing Software Rates Without Getting Swindled

A look at all the different fees you might encounter when choosing digital magazine publishing software
Digital magazine publishing software comes in all forms, capabilities, and prices. In the past we’ve reviewed our favorite digital magazine software, but now let’s break out the dollars and cents because it’s certainly a factor.

There are a few different fees that

Digital Magazine Publishing Update: Adobe, Marriott, & Magzter

The news we look at in this roundup reflects the digital magazine publishing trends shaping the industry. You’ve got your mobile-focused advance from the arsenal of a longtime ally of publishers, your legacy brand jumping feet first into the publishing business, and your buffet subscription services battling back against the perception that consumers aren’t buying what they’re selling.

Digital Magazine Apps: Talking New Media Top Headlines

Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current ones, and enhance subscription packages while driving new ad revenue. With advances in technology and monetization happening every day, the market for digital magazine apps is still evolving. We look at the latest news from Talking New Media to get a better feel for how it’s taking shape.

5 Tips for Publishing on Apple Newsstand

It’s no secret that Apple’s Newsstand is a frustrating experience for many users, which in turn means it’s frustrating for publishers as well. Conventional wisdom holds that because Apple allows buyers to get their magazines directly from the publisher, Newsstand simply isn’t a revenue generator that’s going to get Apple’s corporate attention.

How to Use Digital Magazine Publishing Software If You’ve Never Launched One Before

The truth is I don’t have enough space to tell you how to use digital magazine software for every service out there. There are more options than I can count on two hands, and 800 words when it comes to choosing digital magazine software, and they don’t all have the same features.

However, what I can do is walk you through one piece of software so it doesn’t seem so daunting.

Digital Publishing News: Audience Records, More Aggregation, Viewability

Rounding up the latest digital publishing news reveals that several trends are sustaining themselves in the early months of the new year. Multiplatform audiences, driven by mobile, continue to grow. Repurposing content is keying expansions and launches. Ad viewability – video ad viewability, especially – is at the forefront of both brands and publishers.

What is Digital Magazine Publishing Software?

Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine.

Digital Publishing News: MPA Releases 6-Month Numbers

The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months’ worth of audience data from August of 2014 to January of 2015. The digital publishing news is good for magazines and multiplatform publishers.

Digital Publishing Strategy Evolving for Companies

Here’s the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We’re here to help!

New Digital Magazine App From Two Publishing Powerhouses

Fast Company is bypassing the Apple Newsstand with its new digital magazine app, powered by Adobe’s latest suite of publishing tools.

For Digital Publishing Companies: 5 Recent Stories to Check Out

With our blog, we aim to achieve a nice balance of posts that comprise the “Free Advice” we promise in our navigation bar. This combination includes best practices, case studies, and thought leadership to help digital publishing companies learn from each other. Another big component, though, is our effort to monitor digital trends from across the web. We’re consuming media around the clock, and love to get the day started with some industry news.

Best Digital Publishing Strategies Mix the Old and the New

Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have been reshaped for multiplatform publishing. More to the point, Doctor says, digital publishers must find the right combination of tactics to succeed in the 21st century.

Six 2015 Marketing Trends From The Economist

The Economist Intelligence Unit recently released “The Rise of the Marketer: Driving Engagement, Experience and Revenue,” a new report that hones in on 2015 marketing trends for companies hoping to make some changes or adapt to the latest developments.

Digital Magazine Covers: A New Direction for Design?

D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.

Renowned publishing consultant gets back to his storytelling roots with his first novel

BOSTON, MA, January 30, 2015 – Don Nicholas, a journalist-turned-publishing consultant-turned novelist, has just published his first novel, Homecoming, a mystery inspired by many of his favorite writers and characters – and also by small-town politics, social life and true crime.

The book is now available on Amazon at $19.97 for print and $4.97 for the

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

Lynda.com Investment Largest of Its Kind in Six Years

A Lynda.com investment round announced on January 14 demonstrated a renewed commitment to both education technology and digital publishing.

3 Huge Digital Publishing Mistakes Legacy Publishers Make

With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple platforms, you can serve your customers on their favorite devices with digital magazines. Rarely do we talk about what goes wrong in digital publishing.

With each new Mequoda System I agree to guide, I ask myself about the odds for success. I am old enough to know now that their success does not revolve around me. After all, I have worked on many successes and many failures. Other circumstances and behaviors will overwhelm my contribution to the enterprise. So why do some digital publishing teams succeed and why do others fail? I think about this a lot.

Early 2015 Brings Staff Changes at Top Publishing Companies

The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.

Amy O’Leary on Audience Development Strategies and Digital Publishing

As a leading contributor to the New York Times “Innovation Report” that was leaked back in May of 2014, Amy O’Leary worked at the fulcrum of a push forward in audience development strategies. In the midst of her move to editorial director at Upworthy, the Nieman Lab interviewed her for her take on the future of digital publishing.

Digital Publishing Success: A Look at the Numbers

As teachers and observers of the digital publishing revolution, we are drawn to the positive stories coming out of the digital publishing environment. We share these stories with you, because as publishers, this information can impact the way you present your content and change the way you think about your business.

How to Turn a Print Strategy into a Digital Publishing Strategy and Survive the Future

A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few years ago, that was their answer. Back in 2011 when we conducted that study, only 22% of our respondents said they subscribe to digital magazines. About 50% said they subscribed to print.

In the same year, Jann Wenner, co-founder and publisher of Rolling Stone notoriously declared that digital magazines were the future, but not for a while.

Is Monetizing Video Content Next on Medium’s Agenda?

Ev Williams’ Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on its to-do list along the way. Gradually shedding its silly “platisher” tag and emerging as a leader in a media strategy, Medium has now moved on to the natural next step in its progression: monetizing video content.

5 Digital Publishing Trends to Look Out for in 2015

Dorian Benkoil via Twitter
‘Media Shift’ tackles this year’s digital publishing trends with its latest predictions
While forecasting a renewed focus on content and metrics in 2015 would hardly qualify as going out on a great limb, Dorian Benkoil’s roundup of digital publishing trends to watch this year contains some noteworthy nuggets.

The founder

Apple Newsstand Publishing Saw Growth in 2014

As of January 1, the total number of paid and free Apple Newsstand publishing titles had jumped to 14,536, up from 11,000 at the beginning of 2014. In spite of an at times frustrating lack of management and maintenance of the Newsstand on Apple’s part, the number of apps continues to grow.

What is Digital Publishing? It Makes the Multiplatform World Go ‘Round

Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990’s but even as recently as 2006, weren’t making money from them. Still, they pushed on, as did the magazine publishing industry.

And the publishers who have prevailed in digital publishing didn’t see the web as just one platform to re-publish the same content as print – they saw it as a new platform for many different products and many different variations of those products.

The Many Platforms of Multiplatform Publishers

Even the smallest of magazine publishers publish on two platforms: their magazine and their website.

Mequoda publishers typically publish five to six different platforms, and within those platforms, many more sub-platforms.

Based on the fact that every platform has completely different user experiences, we came up with our idea of what this looks like, and we call it the niche media user experience dashboard — that is, what users get out of the many different platforms.

10 Digital Magazine Publishing Lessons for More Sales in 2015

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is how few digital magazines out there know what their susbcribers want. And, who haven’t tailored their marketing messages to take advantage of the number one reason people subscribe to digital magazines.

10 Multiplatform Publishing Lessons for Profitability in 2015

Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with publishers on their multiplatform publishing strategy.

Bloomberg Digital Publications To Combine

Bloomberg is developing a major digital publishing powerhouse as it sets to merge Bloomberg Businessweek and Bloomberg News.

A Look At The Growth In Digital Publishing

Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.

What Does An End To DPS Single Edition Mean For Digital Publishers?

In case you missed this news, Adobe recently announced that its Digital Publishing Suite will no longer include Single Edition. Those who currently have the service will be able to use it until May 1, 2015, when the service becomes unavailable.

Hearst Diversifies For Success

There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst special. Some look at its presence in television to see this, while others look towards health care and financial services.

Digital Publishers Using Adobe Creative Cloud Should Know This

Digital publishers have been able to use Adobe’s Single Edition for of Digital Publishing Suite as part of their Creative Cloud subscription. This option will not be a possibility going forward.

MPA Media Launching New Apps

I remember when media companies and digital publishers were in the process of launching their first apps. A lot has changed since those days, even though they aren’t too far gone, and companies are releasing new version of apps, changing digital publishing platforms, and figuring out the best ways of reaching their audiences through what they’ve already seen.

Digital Publisher Goes To Print

It’s not incredibly common to see a digital publishing launching a print magazine, but CNET is doing just that.

National Geographic Magazine Aims At Younger Audience

How can publishers tap into younger audiences? For starters, getting more involved in the digital publishing world is a good idea.

Audience Extension And Digital Publishing

Are you familiar with audience extension and how it’s used in the digital publishing industry? In case you aren’t, here’s a quick refresher on the topic and some statistics to go with it.

Vine For Digital Publishing

Vine sees a lot of activity on its site. The six-second video app has seen over one billion loops, and is making changes to its functionality so digital publishers and brands can get more involved.