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Tag: digital publishing

Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.

New Digital Partnership Brings Peanuts Into Digital Publishing

One of the wonderful benefits of the digital environment is the opportunity to revive older forms of media and bring them to a new audience.

Programmatic Advertising For Digital Publishers

Programmatic advertising is growing in the digital marketing world, and that world coincides closely with the digital publishing industry. Do you know what programmatic advertising is or how it can impact your business?

Sovereign Publishing Unites Four Different Publications with Launch of Warfare History Network

Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose isn’t a real publisher – she’s someone we invented as the embodiment of a typical publisher who we use as an example in teaching our

How The Onion Finds Digital Publishing Success

Digital publishing success is based on a few things, with audience being a major factor. You have to find your audience, make sure they know you exist, and present them with the right kind of content.

Digital Publisher Launches E-Commerce Initiative

New revenue streams abound! E-commerce is a direction that many digital publishers turn when they want to generate more revenue online.

Digital Publication Launched By Sports Great

Digital publishing is so popular, so accessible right now that even baseball greats are getting involved. Derek Jeter, the longtime shortstop for the New York Yankees, has wrapped up his baseball career and is now getting involved with digital publishing.

Will Apple Develop An Aggregated Content App?

Publishers have been looking at Apple’s acquisition of Prss very carefully, formulating ideas of what the platform will be used for. Will Apple attempt to get further into digital publishing?

‘FADER’ Getting More Active In Digital Publishing

FADER, the music and lifestyle magazine, has hired a vice president of content and an editor-in-chief, reports Folio.

5 New Multiplatform Publishing Job Descriptions

In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication into a successful multiplatform publishing empire.

‘New York Times’ Launches New Daily Newsletter

First Draft is the new politics website and daily newsletter just launched by The New York Times.

PRSS, Digital Magazine Publishing Platform, Bought By Apple

Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and the company’s digital book publishing platform iBook Author. Neither of these solutions have panned out very well, so perhaps Apple expects to present a new experience with PRSS.

Will ‘Saveur’ Turn More Towards Digital Publishing?

Talking New Media reports on Saveur getting a new editor starting October 6. The interesting part of this change is that the new editor, Adam Sachs, was the editorial director for the website Tasting Table. This website shares content on great restaurants, chefs, events and recipes.

New Digital Publishing Strategy for ‘The New Republic’?

Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case at The New Republic, as Folio reports on the hiring of its new CEO, Guy Vidra.

‘The Baffler’ Takes On Digital Publishing

The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.

Digital Publishing Not Just for Publishers Anymore

Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so, but once brands get armed with the right tools, they can become successful digital publishers.

Bauer Media U.S. Focuses on Digital Publishing

Bauer Media U.S. has created a new division that focuses intently on digital publishing assets, reports MedaPost.

The new division, being called Bauer Xcel Media, is headed by present Christian Baesler.

5 Digital Magazine Advertising Strategies at Bonnier, Economist

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.

And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.

Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower prices, they’re willing to dip their toes into the new technology with you.

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he

Tablet Statistics Show that Mobile Magazines Are Here to Stay – and Getting Stronger [+Video]

Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from the brink of destruction. Mequoda noted as early as 2011 that digital magazines had already become solidly profitable, led by Hearst Magazines and other forward-thinking publications such as The Economist.

Long Content Can Attract Readers, Advertisers

Joe Hyrkin writes in MediaPost’s Publishing Insider that short teasers and social media are funneling readers who seek more substantive magazine-style journalism to the right forums for long-form content – and that this phenomenon makes for a great selling point when it comes to advertisers.

DailyWorth Goes Native, Platform

DailyWorth, a publisher focused on finance news and advice for women, is taking the Forbes approach to content.

The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong is combining native ads and a contributor-based platform model, Digiday reports.

“Under its first CEO, Patrick Williams, DailyWorth is looking for half of its revenue to come

Henry Blodget, Business Insider: ‘Everything Is Evolving’

The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.

New Digital Art Magazines Push Tablet Platforms

Four new digital art magazines are taking tablet publishing to the next level while taking it beyond the United States and United Kingdom.

14 Burning Questions from the May 2014 Mequoda Intensive

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.

Three Subscription Website Best Practices from the May 2014 Mequoda Intensive

At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites that deliver on three primary goals: using free content to attract, engage and retain users; selling and delivering premium content that generates revenue; and building online communities that dominate their target markets.

Four Digital Magazine Best Practices from the May 2014 Mequoda Intensive

Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth. The publishers we had the honor of sharing a room with – from niche consumer magazines to extremely niche B2B magazines – hailed from all over the country.

Three Multiplatform Publishing Best Practices From the May 2014 Mequoda Intensive

At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events are the best high-fidelity user experience, with the highest price point. However, most publishers will be very comfortable producing downloadable media, like books, special reports,

Mequoda’s Top 10 Digital Magazine Publishing Posts

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.

Mequoda’s Top 10 Multiplatform Publishing Posts

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.

Our most popular multiplatform publishing articles covered the spectrum of producing white papers, to publishing on different tablets, to publishing blogs, video, websites and creative ads.

Zinio Magazines to Get Audience Media Treatment

Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce “white label, branded apps for consumers,” according to Digital Trends.

Ad Innovations Usher in Era of Collaboration

Companies are breaking down longstanding barriers in order to stay ahead of the digital publishing curve. Digiday’s case studies on collaboration include looks at industry trendsetters Condé Nast, Time Inc., and Gannett.

“Not Your Father’s City Magazine” Recognized for its Innovation

Bayou City wins Best Niche Start-up Award

We couldn’t be prouder of our client, Bayou City, for their recent recognition by Niche Media. We’ve helped with hundreds of launches over past the past three decades, yet here we are with a first: the first time we’ve ever been part of a simultaneous print-digital launch.

Now, we knew

The ABCs of Publishing: Why Legacy Publishers Have the Advantage

Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, “Don, you’re always giving examples of the perfect Mequoda operators, but does this work for other kinds of companies other than consumer magazine companies?”

Quartz Reveals the “Secret” to the Social Web

If Quartz has anything to say about social and digital publishing, it’s that we’re all slowly but surely getting better at it. Well, at least they are. Following the trends of the web, less is more, and where an image will do, use it. “We try to tell stories with images and pictures and avoid two extra paragraphs or 70 extra words where a chart or graph would do. Over 50 percent of the Quartz content has a chart or graph. It’s our version of cat videos,” says Jay Lauf, publisher of Quartz.

The State of Digital Publishing: Digital Natives Still Struggling

Digital publishing is booming for both digital natives and digital retreads (as Don calls legacy publishers). But there’s still work to do, and thank goodness for that because Mequoda still has much to teach!

USA Today’s Larry Kramer Defends Print, Offers Lessons for Digital

Larry Kramer is not only USA Today’s president and publisher, he’s also the founder of MarketWatch. Recently he spoke about digital publishing and “adopting a digital metabolism,” as DigiDay put it.

In-House Digital Publishing Help

If you are unable to attend any of our live workshops, but realize the information is crucial to future success, we provide options for you.

This comes to mind as a gentleman recently reached out, informing us that he wasn’t able to attend one our of recent events of seas, but has the willingness to travel for the course.

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Content Marketing for Digital Publishing Consultants

“So what exactly does Mequoda Group do for a living?” people ask us.

I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when the folks at ComputerWorld had the revolutionary idea that we could sell subscriptions to their print magazine via the Internet. The program took about eight months to develop and was successful, in that we were able to sell print subs at a cost per order of about $65—a little below their average cost per order via direct mail. And that was the beginning of our journey.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

First Look Media Has a Unique Digital Publishing Strategy

First Look Media has been getting a lot of buzz lately. Partly because the media company is backed by eBay founder Pierre Omidyar and its star reporter Glen Greenwald.

HeraldScotland Maintains Growth Despite Paywall

HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, “HeraldScotland – the only platform in the ABC list to operate a subscription paywall – recorded 66.1% growth for July-December 2013, compared to the same period in 2012.”

How to Make Your Content Shareable Like BuzzFeed

If you’re trying to make your content shareable, you may want to check out The Media Briefing’s new post about BuzzFeed’s five rules of creating sharable content. We’ll dive into the first one: lists.

National Journal Opens Access to Digital Library

Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, “National Journal rolled out a new database for its members featuring thousands of policy-related primary documents.

How to Publish a Book on Amazon with a Custom Imprint

Every publisher we work with and will work with has an archive of free, downloadable products. They are sometimes tools, recipes or knitting patterns, but they also include hundreds of white papers, ebooks and free reports. Some publishers also have printed editions of their downloads, or at least Amazon Kindle editions.

Native Advertising Gets Its Own Lab at The Guardian

eMedia Vitals is reporting that The Guardian has launched a new Guardian Labs division.

LinkedIn Launches Publishing Platform

GigaOM is reporting that LinkedIn has officially launched its new publishing platform to all users today.

The Economist Sees Google Plus as an SEO Tool

The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social network.

UpWorthy Wants to Solve the Native Advertising Problem

UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos they are posting links to meaningful topics like human rights, and social issues.

Capital NY Tweaks Paywall

Ad Week is reporting that Capital NY has tweaked its new paywall. Lucia Moses writes, “Executives at Capital have acknowledged that media could be a tougher sell than politics and policy coverage.