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Tag: digital publishing

Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.

Say It With Less Jargon: Adjusting Website Reading Level to Your True Audience

If you want to know one of the reasons why print has been uprooted by the web, blame readability.

Ever since we’ve been publishing magazines, newspapers and newsletters, the jargon and over-complication of simple sentences for artistic value has been out of hand.

Case in point. That sentence was written at a 16th grade level, when I could have said, “Publishers have been over-complicating simple sentences for a long time.” And that sentence was written at a 10th grade level. “Publishers have been writing too many words to explain simple problems for too long” brings it down to an 8.

Google Releases "Top Heavy" Search Update

Search Engine Land is reporting that Google has released a new search algorithm update named “Top Heavy”. Barry Schwartz writes, “Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm.

Digital Magazine Replicas Are Way Up in Canada

Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.

La Presse+ Digital Editions Are a Success

FOLIO is reporting that La Presse+ has had a huge success with their digital edition. Jennifer Silber writes, “The free digital edition of Montreal-based daily newspaper La Presse.

New York Times Mobile Tightens Its Paywall

Nieman Journalism Lab is reporting that the New York Times has made some changes to its mobile paywall.

New Twitter Search Helps Audience Development Efforts

Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now.

Teen Vogue Utilizes Instagram Sponsored Ads

Ad Week is reporting that Teen Vogue has launched a new campaign using Instagram sponsored ads.

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Partnerships Are Part of TV Guide’s Digital Publishing Strategy

Deadline is reporting that TV Guide has partnered with CBS Interactive in a cross promotional content deal. David Lieberman writes

Pacific Standard’s Web Traffic Hits New High

Columbia Journalism Review has an in-depth profile on the Pacific Standard. Sarah Laskow writes, “Pacific Standard has had an exciting January.

What Can Prison Teach You About Audience Development

Recruitment Advisor has posted a fun article about the audience development campaign that’s underway for the newspaper at the San Quentin correctional facility.

FutureLab Shows Off Digital Magazine Publishing Innovations

The Reynold Journalism Institute publishes a weekly update on innovations in journalism technology called FutureLab. Last week’s update featured a few innovations for digital magazine publishing.

Data Influences HarperCollins Digital Publishing Strategy

Chantal Restivo-Alessi is the Chief Digital Officer at HarperCollins. In an interview with FastCompany, she talks about the way data influences their digital publishing strategy and how data is double edged sword,

Capital New York’s New Paywall is in the $6,000 Range

The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, “Capital next month will start asking readers,

What is Guest Posting Good For Now that Matt Cutts Says No?

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you’re using guest blogging for SEO purposes, you’re a black hat. Cutts writes, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because

Interactive & Native: Hearst’s Digital Publishing Strategy

Hearst Publication Marie Claire launched a new ad campaign for Lancome that combines native and interactive ad units.

Sun Times New Paywall Accepts Bitcoins & Tweets

An upcoming paywall change at The Chicago Sun Times will have you paying with a tweet or bitcoins to access content.

Glamour Using Celebs to Draw a Bigger Audience

Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour’s new celebrity editors, Emma Bazilian writes, “Glamour is reaching outside the traditional editorial box for its two newest columnists: Parks and Recreation star Rashida Jones and Girls’ Zosia Mamet.

PHOTOgraphia Takes Digital Magazine Publishing to the Next Level

Romanian-based PHOTOgraphia is taking digital magazine publishing to the next level, not because they want to, but because they need to. Talking New Media’s D.B. Hebbard writes, “It turns out that there is no Romanian Newsstand inside the Apple App Store.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Sponsored Posts Part of The NY Times New Digital Publishing Strategy

The New York Times relaunched its website yesterday, while also unveiling its sponsored posts. DigiDay’s Brian Morrissey writes, “The New York Times said it would take every care to label its first foray into native advertising, and it wasn’t kidding. The inaugural campaign, which is for Dell and launched today with the NYT’s redesigned site, carries several disclaimers.

Why B2B Portals Matter: Legacy Publisher’s Subscription Website Supercharges Revenues

There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.

This 30-year-old magazine was launched by a group of therapists who knew their colleagues had a need for in-the-trenches information, rather than lofty academic articles that didn’t help them in their day-to-day work.

Yahoo Introduces News Digest & Magazines At CES

Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety’s Marc Graser writes, “His new digital magazine that presents technology stories to general readers in a tile-like format without banner ads. Magazine launched Tuesday as an app. Yahoo Tech is one of many new digital magazines the company is launching to offer up news and articles to its users in a new format.”

Twitter’s Nearby Feature Could Be a Great Audience Development Tool

Twitter recently debuted a new feature called Nearby. It lets users see what people have tweeted in their local vicinity. This functionality opens up the possibility for businesses to promote tweets to people that are around their location.

How to Start a Magazine Company in the 21st Century

Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1 billion pages are served up in response), so it seems that not only are magazines not dying, there are still new ones being born.

Stipla Dives Into The Digital Magazine Publishing Frontier

Stipla is a new interactive iPad magazine that tells the stories of people from around the world. Cool Hunting’s Nara Shin writes, “Stipla combines writing with panoramic photographs.

Time’s New Digital Publishing Strategy

Time Inc.’s split from parent company Time Warner isn’t the only big move the company is making. They are also tearing down the wall between editorial and the business side of publishing. Christine Haughney writes, “The newsroom staffs at Time Inc.’s magazines will report to the business executives. Such a structure, once verboten at journalistic institutions, is seen as necessary to create revenue opportunities and stem the tide of declining subscription and advertising sales.” This is a substantial move to embrace native advertising and other marketing services that can generate revenue.

80% of Website Content is User-Generated

According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is mostly user-generated (they also have their own bloggers and moderators), Gawker has created a community of people who write, edit and publish all on their own; even comments are monetized.

Audience Development Flub: Rap Genius Lost 80% of its SEO

Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in the month. Search Engine Land reported about a link building scheme Rap Genius concocted. Rap Genius would trade you a tweet to your article if you included a list of links with anchor texts back to Rap Genius in your article.

Offline Pays For Content, Remains Cheap

There is a new app in Apple Newsstand that hopes to pay up $10,000 for a single article while remaining just $.99 a month. It’s called Offline. It was created by a team of developers from The New York Times, Audible, Instagram, BlackBerry and Apple. The app features five articles that are roughly 1000+ words in length. The publication also includes professional audio narration for every article. At any point, the user can select a sentence and begin listening to the article.

Top 10 Multiplatform Publishing Strategy Posts of 2013

This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.

Out of those 200 articles, there were ten multiplatform publishing articles that were read the most.

Multiplatform publishing focuses on three main types of content: online, offline and live.

Chicago Symphony Debuts New Digital Publishing Strategy

The Chicago Symphony Orchestra (CSO) has just launched a new online multimedia magazine. Lewis Lazare for the Chicago Business Journal writes, “It is believed to be the first dedicated music journalism site ever launched by an American symphony orchestra.

Video Enhances Digital Content, Not Just on Subscription Websites

The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.

Panna, for instance, is a new digital cooking magazine that relies on showing videos of recipes on the iPhone and iPad. Naakai Addy writes, “Panna’s videos not only guide you through individual meals; the Chefs give you tips and tricks to help you become a savvier cook in general. You can pause when you need to, rewind when you missed a detail, and see exactly how each step is supposed to look as you’re working on it.”

Social Media for Audience Development: Twitter to Allow Tweet Editing

Wouldn’t it be great if you could edit your tweets after they’ve been published? Fortunately, this may become a reality as Twitter works on a new editing feature, which would allow original tweets and retweets to get changed instantaneously.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

The Onion’s Digital Magazine Prevails Over Print

On November 8, The Onion announced that it would stop publishing in print and only focus on its digital channels. On Thursday, December 12, the final print edition of The Onion hit newsstands with its typical satirical glow.

Allrecipes Expands Digital Publishing Strategy

Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension of Meredith’s Allrecipes.com, plans to boost its rate base another 30 percent from 500,000 copies to 650,000 copies. The increase will take effect with the April 2014 issue.”

Even in the new digital landscape we’re seeing that print has a place and can be successful. It will be interesting to see what other publishers decide to invest more into print publications in the future.

Regional Magazine Publisher Redefines the Concept of Local Publishing

From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.

Bayoucitynetwork.com launched in early November, exactly one year after it was born in the minds of Becky Davis and Mark Standridge, Houstonites who had until then been publishing a traditional, “hyper” local neighborhood magazine as part of a franchise.

Subscription Website Growth is Rising for The Sun

It’s been interesting to see the successes associated with subscription websites. From digital newspapers to digital magazines, more and more publishers are considering paywall strategies. This even includes tabloids.

Robert Cookson writes, “The Sun has attracted more than 100,000 subscribers to its website and apps in the four months since it became the first tabloid newspaper in the UK to start charging for online content.”

Pinterest Gains Audience Development Relevance as a News Provider

Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.”

Magazine Industry Trends: Leveraging the Skills of Digital Natives

The New York Times has a fun article on the ever expanding duties of publishing assistants. Yes, most of them still have their daily coffee runs but they’re also being asked to flex their digital native muscles.

The Information’s Digital Publishing Strategy Mimics the Old Days

Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on subscriptions. John McDermott writes, “At $39 per month or $399 per year, The Information will have to entice readers to buy its information, a tough sell considering the abundance of free tech news sites. Lessin believes The Information’s differentiator is implied in its name; by providing exclusive reporting and analysis, tech professionals will pony up. The bet is similar to the one Lessin saw pay off at her former employer, which has built a sizable subscription business, thanks no doubt to many of its customers using their corporate credit cards.”

Will BitWall be the New Paywall for Subscription Websites?

Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for premium content.

Kit Eaton writes, “Called BitWall, the paywall is intended to boost revenue by promoting content. Users can also choose to see an ad if they don’t wish to tweet.”

Nielsen and IAB Addressing Mobile Audience Development

A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.

Nadia Cameron writes, “The program is being jointly funded and delivered by Nielsen and is supported by seven key publishers. The first top-line market data is expected to be available in the second quarter of 2014. According to the bureau, the pilot will deliver both site and application mobile usage data at a brand level to advertisers, as well as samples from Android and iOS smartphones and tablets using an electronic mobile meter.”

Publishers Get in the Retailing Spirit with Help from Digital Magazine Software

Many big box retailers were open on Thanksgiving, giving the post-holiday shoppers somewhere to go before the mayhem of Black Friday.

Some publishers got involved in the sales too, offering digital subscriptions at discounted prices between Black Friday and Cyber Monday.

Taunton Press’ Editorial Strategy Says No to One Offs

“We can’t afford to pay for content if it’s going to be a one-time use,” stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.

Publishing Executive has the full report on Jay Annis talk on content optimization and recycling. Linda Ruth writes, “Annis was there to articulate Taunton’s proactive approach to content in a time when the costs and monetization of content are proving challenging to many publishers. Taunton’s solution: To optimize the content through all the products that will serve its audience.”

Hearst Reactivates Past Subscribers With Email Insights

Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive subscriber database for years, but once the tablet showed up they realized they would have to market to those users differently. Elyse Dupré writes, “Converting print readers to tablet readers also helps Hearst cut direct mailing costs. So, Hearst decided to up its email marketing game and go from using email to drive engagement to using email to drive commerce and subscriptions.”

Google Play Newsstand Gives Digital Magazines a Boost

Digital newsstands just got an upgrade. Google has decided to combine their Google Currents mobile news application and their Play Magazine app into something called Google Play Newsstand, which competes not so secretly with Apple’s Newsstand app.

Cosmo Editor Voices Digital Publishing Trend Opinions

Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content.

“Digital disruption has been fantastic for the publishing industry. It’s brought in a new generation of people engaged with our voices and what we have to say, and it’s made everybody have to think on their feet a bit more. I really do think that we’re in that moment when we were riding horses and the car has come along,” said Coles.

Subscription Website Upgrade: Denver Post Paywall Going Up

Another major newspaper is joining the ranks of paid online content by enacting a subscription paywall. Denver Post will be putting up its paywall on December 2.

The Denver Post is owned by Digital First Media, which has also reported that it will be implementing paywalls on all but one of its 75 newspaper websites.