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Tag: digital watermarks

Digital Watermarks a Trend Among Magazines

Publishers are more often using digital watermarks to drive mobile engagement, a recent study by Digimarc found. Folio: has reprinted an fascinating infographic designed by Digimarc and based on its Digital Watermarks in Magazines: Traction Report.

ASME’s New Guidelines for Native Advertisements

American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age’s Michael Sebastian reports, “New language suggests magazines use the term “sponsored content” to help set apart native ads, which usually are designed to mimic a site’s editorial content.