A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would
The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, "Postal rate increases are capped at inflation,
The Guardian has a full report on how the luxury titles at Conde' Nast have been performing. Josh Halliday reports,"Thumping in at 430 pages, the September issue of Vogue is
Another savvy publishing partnership to report. USA Today reports that InStyle Magazine and Nine West are collaborating on a new shoe line. According to Olivia Barker, "The flippable fashion fixture
In one of the most interesting paywall experiments we've ever seen, there's a new article on what The Sun is up to.
"The company is launching a new digital subscription package
Of the more than 100 websites I've worked on during the last 20 years, none has given me more personal satisfaction than Vida y Salud.
Each year, the site
The New York Times is reporting that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. "The
Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. "In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have
Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just
Bloomberg Businessweek has been trying their hand at building loyalty lately through a few different personas (including an insulting shot at millennials). Their newest attempt at storytelling includes Cover Trails.
National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms
I got a note earlier this week from Dominik Grau, publisher of WatchTime USA. Dominic is a very busy guy. With his finger in publishing operations on three continents and
What do you do?
Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing
Pure digital magazine publishing continues to grow amid digital medium expansion
Last week we shared a few stories on the growth of digital magazine publishing, which includes the transition away from
Gail Perry, Editor-in-Chief, AccountingWEB (Sift Media)
SIPA: What was your first job out of college and how did you get into this business?
GAIL: Right out of college, I went to work
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
SIPA 2011 Rises and Shines on Day 2
"I've had this one great customer for years, a small toy store owner," explained Donna Jefferson of Chesapeake Family at an idea-swirling Day
Kiplinger Sounds the Right Keynote
In an introduction before a speech at Auburn University's College of Human Sciences Women's Philanthropy Board exactly a year ago, the presenter asked the audience to
Train sales reps, focus on readers and empower supporters: SIPA 2011 speakers give solid tips
1. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, will deliver the Monday lunch
Thoughts from the paidContent Conference
The most recent change to the Google algorithm focused on rewarding high-quality content.
Websites providing low-quality content have lost rank in many instances.
New tips and case studies to be presented at the Mequoda Summit West 2011
In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber
A look at service journalism in the 21st century
It’s apparent our colleagues at Gawker do not understand what team-based service journalism is really all about.
Before I go on, let me
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief
Valuable talking points from the Mequoda Summit Boston 2010’s first keynote presentation
Any active online publisher knows that the digital environment’s rules have changed. They have seen competition grow, digital content
A few seats remain: register now to join us at the Mequoda Summit Boston 2010
Discover how to thrive and prosper in the world of online publishing and Internet marketing with
Vida y Salud is a blog about health and wellness for Spanish-speaking audiences
"I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially
See how Dark Daily holds up to the Mequoda Website Design Review Scorecard
This week we used the Mequoda Website Design Review Scorecard to review Dark Daily. Dark Daily is
This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online.
Publisher and Editor-in-Chief at Vida y Salud added to Mequoda Hall of Fame
Recently at the Mequoda Summit, we inducted two new members into the Mequoda Hall of Fame.
Dra. Aliza Lifshitz,
We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?
Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years
For The Knot, digital has always been their center. It represents 80%
Editors gather for a candid discussion about what’s working online and what isn’t
Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better
Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends - Ok, so maybe not every
