Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: email analytics

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

How to Perform a Quick Mobile Website Analysis

If more than 50% of your traffic comes from mobile, it’s time for a mobile website analysis to see if you’re looking as sleek as you think you are
In an interview, Hearst Head of Corporate Tech Allen Duan said, “We’ve removed the differentiation between the mobile and desktop experience. Fifty percent to 70% [of Hearst’s audience] are

The Email Analytics You Forgot to Measure

When you think of the term “email analytics” there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think of off the top of your head, it’s probably because most email service providers use these primary metrics in most of their dashboards.

Email Analytics: Unsubscribes & Bounces in a Nutshell

Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.

Within email analytics, there are two numbers that we have the greatest ability to work with. The human element of email analytics has room for adjustment but is mostly out of our control. We can’t force people to sign up for our newsletter, we can’t get them to read the whole thing, and we can’t get them to click links if our copy isn’t compelling enough.

Mequoda Weekly: February 18th, 2013 – February 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

3 Problems & Solutions for Better Email Newsletter Marketing

Email marketing RESULTS don’t get better until YOU get better

The other day, social media guru Chris Brogan said, “email marketing isn’t dead…. sh*tty email marketing is dead.” This blunt and honest statement about email marketing is an absolute truth.

Email marketing and email newsletters are far from dead. Even Twitter and RSS junkies HAVE to check email and are willing to add their name to an email list, so long as the content is useful and the reader looks forward to getting the email when it comes in.

Making Money Online

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies

Seven Online Publishing Secrets – Updated for July 2008!

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets.