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Tag: email copywriting tips

Mequoda Weekly: April 15th, 2013 – April 19th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

30 Go-To Email Copywriting Tips [+ Video]

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Email Copywriting Tips for Digital Publishers

How successful are your email copywriting techniques?

People receive a lot of email. If your email newsletter or promotional piece is included among the dozens (or hundreds) of emails in someone’s inbox, what guarantees it will get opened? And if it does, will the email be read, or just skimmed? Will the email recipient reach your call to action?

Email copywriters are constantly fighting these realities. If you fall into the category of struggling with email copywriting, try following these tips.

Week in Review: April 9th, 2012 – April 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Email Copywriting Guidelines to Live By

3 email copywriting guidelines for more successful email campaigns

We’ve given plenty of email copywriting tips over the years.

We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting Handbook also has similar, relevant content for better copywriting.

5 Tips for Becoming a Better Email Copywriter

Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011

The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint, especially for those attendees looking for help with their email copywriting endeavors.

As an editor and copywriter, I am always excited to hear expert copywriter Mark Everett Johnson speak. He has a great method for teaching copywriting, which includes the “What if it said…” approach.

11 Tips for Standing Out in the Inbox

If you’re an email copywriter, you should consider these tips

Email copywriters are expected to write intriguing subject lines that get opened.

Of course, that isn’t the only task email copywriters face. Creating great body copy for the email is important to. You don’t want to just get recipients to open the emails; you want them to take action as well.

Increasing Open Rates With Better Email Subject Lines

Email copywriting tips for getting your emails opened

The industry average for open rates is 20%. We can agree, because our open rates and those of our clients (though some are much higher) range around 20%. Now you’ll find all kinds of fun information about open rates and how inaccurate they can be (like 11% to 35% inaccurate), due to things out of your control, but this particular blog is about what is within your control – your email subject line.

Week in Review: December 27th, 2010 – December 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Email Copywriting Tips for New Editors

You’ve been promoted to online editor and email copywriter. Now what?

So you’re a new online editor. You’ve been transported from the print team and are assigned the studious task of writing daily blogs and sending email newsletters. The problem, is that this whole advertorial thing is new to you. How can you uphold your editorial integrity while selling a product?

It’s simple. Don’t loose your focus on the reader. Even a promotional email or advertorial should help the reader in some way. Even if you’re selling a product, you should give away enough information, or a simple tip that will make your email worth reading.

What Makes a Good Welcome Email?

Email copywriting tips for welcome emails

Your welcome email is possibly one of the more important emails you will send. A bad welcome email can deter people from double opting in, or can cause them to unsubscribe altogether. In our experience, the best welcome email gives all the details up front.

* Remind your user that they signed up for your email newsletter.
* Thank them for signing up
* Remind them how often they’ll receive emails from you
* Make it personal

The welcome letter should use their name and might point them to helpful sections of your site. If you have a segmented list and your user chose “rose gardening”, you might want to point her towards “rose gardening” tips, videos etc.

Email Copywriting Best Practices

This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.

(Nationwide)—Utilizing email copywriting best practices helps email copywriters, editors and publishers maximize email conversion rates and generate more revenue.

Some of these email copywriting best practices are as follows:

Week in Review: September 6th, 2010 – September 10th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

3 Quick Email Copywriting Tips You Can Use Today

Writing better email subject lines means getting more emails read and products sold

Email copywriting doesn’t just mean writing great sales copy. Before anyone even gets to your email newsletter or promotion, you need to do a good enough job at getting them to open the email newsletter first.

You could have written an award-winning article on how to cure cancer, and it won’t be read unless you write a headline that gets people to open it.

4 Expert Tips for Better Email Copywriting

Four quick tips from the professionals for turning your promotional email newsletters into leads and sales

The average email user gets dozens of emails per day, while others may receive hundreds of email messages per day. As a publisher I’m sure you’re aware of this.

An email subject line that fits the above criteria has a better chance of getting read. If you don’t follow specific guidelines while sending out email promotions, there’s a good chance your messages may be labeled as spam or end up in your recipients’ bulk folder. Pay close attention to the words you use as some words will trigger spam filters.