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Tag: email marketing campaign

Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option!

How to Run an Integrated Marketing Campaign

Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how to promote so many different products, especially given the new marketing channels that are available to us in the digital age.

As we’ve noted here before,

Email News: Email Marketing Statistics & Lessons from Non-Publishers

Would you like to see an increase of 700% in your monthly email marketing statistics?

Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with email marketing and newsletter creation for publishers and non-publishers, for-profit companies and non-profits. Although there is certain overlap, many companies do it differently and still find success. The key is to focus on your email marketing statistics, listen to your audience, and provide the best email marketing pieces and email newsletters.

5 Tips for Social Email Marketing Campaigns

It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.

For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point).

Top 10 Email Marketing Tips & Advice of 2012

Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is most definitely the one. Email marketing is a major part of mostly any business, so make sure you take a look to see if any of these articles underneath catch you’re eye.

Simple Email Marketing Tips & Advice From Top Bloggers

Email marketing isn’t always easy. These days there’s so much junk email that it can be very hard to get your readers to open emails, let alone create a connection with them. With the amount of spam out there it can be very difficult differentiating a good email from a waste of time. Below are a few articles that should help improve your overall email marketing techniques to hopefully avoid people thinking your emails are a “waste of time.”

An Email Copywriter’s Look at the Email Feedback Loop

Understanding how email feedback loops work will help email copywriters and email marketers present better content

An email feedback loop exists between email marketers and the recipients. And since email copywriters often assist email marketers, it’s important for email copywriters to understand how email feedback loops work.

Three Resources for Lifecycle Email Marketing Campaigns

Are you developing a lifecycle email marketing system for your organization? Do you know which aspects are most important? Do you know which components need to be customized to properly fit your audience? The following resources will help you understand lifecycle email marketing better.

This article from Silverpop, an email and marketing automation company, offers 14 element tips for campaigns, messaging and re-engagement. One specific message element involves targeting based on website page visits, which is an interesting approach.

Refocusing Email Marketers in 2012

Considerations for making email campaigns more effective

Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future campaigns, and conduct tests in hopes of finding the best email subject lines ever.

Some email trends for 2012 are fairly clear, and are dictated by direct changes in technology, while others stem from a focused emailing strategy. Below I have listed for email trends that may deserve more of your attention this year.

Record Emails Sent by Retailers

2011 saw record numbers for email marketing campaigns

Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online channels like social media would take over, as the growth in social media has spiked in the last few years.

But the fact of the matter is that email and social media have different purposes. Social media connects friends, family, and brands. Social media users can share their favorite content and learn about new things from friends.

Make Increasing Website Traffic with Twitter Even Easier by Using InboxQ

Increase website traffic by using this handy tool to start Twitter conversations

As always, I’ve been researching new social media productivity tools that publishers can use to spend less time and be more affective at social media marketing.

One of my newest tools that is incredibly impressive is InboxQ.

If you were at the Mequoda Summit earlier this month, you would have heard me talk about how important it is to reach out to people. Waiting for people to come to you isn’t going to gain you any new followers anytime fast. The more willing you are to reach out to new people, the bigger of a net you’ll be able to cast.

Are You Building Loyalty with Email Marketing Campaigns?

These types of loyalty-building emails will help

If you aren’t engaging in trusted email marketing campaigns, you will have trouble building loyalty with your audience.

Without loyalty, your email marketing list will surely suffer.

Creating an Effective SEO Campaign by Giving Something Valuable Away

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.

Internet Marketing

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising.

Email Marketing with Video

Clever marketers are combining their tools to offer stronger email marketing campaigns

Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring marketers.

Video email marketing combines three online marketing disciplines: email marketing, landing page design and promotional online video. Each have their own best practices and undefined grey areas, and their combination provides an alluring challenge.

3 Ways to Keep Customers Coming Back

Use different emails to relate to your customers in different ways.

The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.

If you want to maintain customer relationships, Mequoda Pro contributing editor and Clickz email marketing columnist Jeanne Jennings has a new book, The Email Marketing Campaign, that outlines three emails that will help do it.

Email Marketing Made Easy

Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty.