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Tag: email marketing lists

How to Build Email Marketing Lists Using 3 Hidden Assets

You may be sitting on three significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few opportunities to increase your email marketing lists? In the investments world, hidden assets are considered those that don’t show up on a balance sheet. Real

Protected: Executive Council Update: 3 Assets You’re Already Sitting On—to Build Your Email List

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Protected: Executive Council Update: Opt-In Options for Adding to your Subscriber Base

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Protected: Executive Council Update: More Ways to Grow Your Audience

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What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

5 Metrics for Email Marketing

Understanding the importance of email marketing in-person

You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of your audience’s interaction with email content.

Along with the most popular content, you should pay close attention to click-throughs per campaign, revenue per subscriber, revenue per m emails sent and revenue per campaign. These metrics will help you plan future email marketing campaigns.

5 Email Marketing Tips for Post-Purchase Messaging

Are you properly communicating with your brand’s most important allies?

Connecting with buyers needs to be your priority.

Sure, building email marketing lists is important too, but for a different reason. List building improves your chances of selling products to more people.

3 Email List Building Tips You’re Probably Not Using

Point of purchase, social media, and physical products can help you build your email marketing list

With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close your floater or OFIE (order form in editorial) and continue reading your content.

5 Components of Successful Subscription Websites

These aspects will help your subscription website grow an audience and remain relevant to those consumers

Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.

Now that subscription websites are turning into the core of online publishing companies, it’s important to create a subscription website that resonates with your target audience. It has to be filled with a great deal of valuable content that is updated regularly, and it has to show its reputability on the subject matter.

Portals and Newsletters: Getting the Most from Subscribers

The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important to realize though, is that portals and email newsletters work together to build stronger relationships. There is harmony between the two.

New Data on Mobile Email Marketing

Could you be building your email list easier?

It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so quickly that many digital marketers haven’t quite figured out how to strategically approach it.

Earlier this month I cited a few statistics on consumer email trends. These stats came from a survey conducted by The Relevancy Group in May 2012, consisting of about 400 respondents.

Updating SEO For Video Landing Pages

Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content

Offering video content is an exciting endeavor for digital publishers. And beyond the excitement of reaching the online community with this content, it can help you build a larger audience.

3 Reasons Publishers Like Facebook

Why are you using Facebook? See if your reasons align with other publishers

It will be interesting to see what happens to Facebook now that the company has gone public. One thing that seems to be expected is that its popularity will continue to grow towards one billion members.

Attracting Email Subscribers Through Mobile

Google Currents can help digital publishers distribute content and build their email marketing lists

Mobile email and mobile website design have become topics of interest to digital publishers since the popularity and usage of mobile devices has grown.

In the past, I published posts about nine design elements for mobile email and three tips for keeping mobile email subscribers. After seeing how much interest there was on the topic, particularly relating to the first article, I decided to keep an eye out for new, exciting information to pass along on the topic of mobile email.

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

Optimize Your Email Campaigns for Better Leads

Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.

It’s clear the goal of building email marketing lists is still important for email marketers. A bigger list means a potentially bigger customer base, and more opportunities to generate revenue.

Using Email to Encourage Consumer Spending

Which products sell the best?

This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.

The question above brings two further notions: First, not all products are created equal, nor do they all deserve the same amount of promotion. Second, you need to be prepared to sell your products when an audience is ready to buy.

Week in Review: January 9th, 2012 – January 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Building Your Email Marketing Lists in 2012

Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.

In 2012, here are a few strategies you can implement to help generate more inbound traffic.

Tips for generating more website traffic and building email marketing lists

The Importance of Links Stressed by a Major Publisher

The Washington Post is instructing reporters on the importance of link building

How many times have you heard that building links are important?

Reporters at the Washington Post recently received a memo briefing them on the importance of linking content.

How to Get the Most From Email Marketing

5 tips for a better email marketing process

How often do you pay attention to your email file?

Even if you see it growing on a regular basis, have you taken the time to look deeper into the statistics behind your list? Doing so will help you clean up your list and create segments of your most valuable customers.

The following tips

Week in Review: May 9th, 2011 – May 13th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The Most Common Use of SEO

Discover a shift in the way marketers are using SEO

Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.

What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution

Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.

If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

Mequoda Daily’s Black Friday Event

No sale or excessive crowds here; but there are some free informational products to be had

A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.

While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to avoid the crowds.

Content Marketing with Link Reviews

Ways to generate more buzz and traffic for your website

Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are too concerned with the other aspects of their jobs.

To start, let’s define what a link review is for anyone who doesn’t know. A link review is a short review of an article or news story from some external source. The review should give relevant information, a link to the original article for further reading, and personal insight on the topic discussed in the article.

Email Promotions and Editorial Content: The Makings of a Successful Email Calendar

Discover valuable insight from our Editorial Management Guidelines free report

Download your free digital copy of Editorial Management Guidelines for Online Publishers now

Customer loyalty is important in any business, throughout all industries. Loyal customers will continue to do business with you and will likely spread the word about your products or services.

Email marketing lists help to keep track of all of your loyal customers. They also allow you to reach out to these customers and keep them informed about what’s new and exciting about your business.

Portals and Email Newsletters: Two User-Friendly Website Archetypes

Two money making website archetypes for online publishers

Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers on their email marketing lists.

It is, of course, very important to be continuously looking for new audience members. Or better yet, be visible to audience members who are searching for the content you provide. That’s why SEO, social media marketing, link building and distributing press releases are important marketing strategies within the online environment.

What an Email Marketing List Subscriber is Worth

This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.

(Nationwide)—Knowing what an email marketing list subscriber is worth is important to the health of any online business. There is a single ratio many email marketers use to figure out the amount of money that can be made from each subscriber while engaging in email marketing.

This ratio is one that will be used often as the size of an email marketing list changes. Ideally, each time this ratio is used the total revenue per subscriber will increase. That’s a hope all online publishers and email marketers have. If you adhere to the Mequoda best practices for online publishing and Internet marketing, then the chances of increasing revenue will be very possible. We have seen results where revenue per subscriber for clients doubled, and even triple, within 12 months.

Ways of Increasing Website Traffic and How to Use Internal Links to Increase Google Page Rank

This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.

(Nationwide)—Linking to pages within your site is a good way of defining the pages you own. By doing so you, publishers are telling Google which pages are considered to be priority within a website.

While deciding on which pages to link to, consider all the pages within a website. The best pages to link to are ones that have proper conversion architecture and can either produce a new email marketing list subscriber, a lead or a sale.

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Free Reports on Content Marketing, SEO, Building Email Marketing Lists and Much More

Five free reports sharing valuable information, inspired by the Mequoda Summit

Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were able to bring a variety of online publishers, content producers and Internet marketers together at the Waltham Woods Conference Center for multiple days filled with valuable and actionable content.

To break up the information properly, we created two tracks: the Digital Ideas Track and the Digital Skills Track. The Digital Skills Track is what made me think of the free reports listed below.

Free Email Copywriting Tips

This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates

(Nationwide)—Email is a major way online publishers generate revenue online. Studies have shown that most people decide whether or not to open an email by quickly glancing at the subject line and the sender’s name. In order for publishers to generate the potential revenue that’s available through email marketing lists, they need to get their email delivered, opened, read and converted.

Email copywriting is a factor in whether or not an email is opened, read and acted upon. Listed below are three tips for consumer email copywriting:

Strategic Intent for Subscription Websites

This free report from Mequoda Group discusses 14 guidelines for subscription website design

(Nationwide)—A website that meets the goals of both the users and the publisher is said to have a strong strategic intent. Users typically have one goal: to answer a question they have or fulfill a need of theirs. Information or products can usually help them achieve the goal.

For publishers, there is usually a combination of three goals: generating ad revenue, selling products and building an email marketing lists.

Ways to Increase Website Traffic to Free Products

This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.

(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.

The following tips will help increase website traffic to free products. They include:

Build Email Marketing List Circulation with Podcasts

This free report from Mequoda Group teaches how to use podcasts to build an email marketing list

(Nationwide)—The world of audio communication has found a home on the Internet. From podcasts to musical pieces, the media-rich environment has been reaching eager listeners for years. Content producers and online publishers looking to expand the ways in which they disseminate information should utilize this medium.

Podcasts aren’t just for the 30% of the population who are auditory learners, although it is likely more important to the people who fit into that category. Podcasts are for those who are on the go or those who prefer to listen opposed to read content.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Three Steps for Driving Website Traffic to Articles

Our Increasing Website Traffic & Building Email Marketing Lists free eBook has over 30 beneficial strategies for online publishers and content marketers

Download our Increasing Website Traffic & Building Email Marketing Lists free eBook now

Google bots are finding, scanning and ranking articles quicker than ever before. A lot of content seekers weren’t even aware of the new algorithm powering Google, which was known as Google Caffeine while in beta testing.

Content producers, content marketers and content publishers should be aware of this fact though. If they aren’t aware of it and utilizing a strategy to keep their current rankings, then they will likely lose positioning on their keyword search terms.

Week In Review: July 19th, 2010 – July 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Week In Review: June 14th, 2010 – June 18th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Free eBook: Increasing Website Traffic & Building Email Marketing Lists

Find out how successful publishers are increasing website traffic and building email marketing lists with this free report

Increasing Website Traffic & Building Email Marketing Lists Ad

Do you want more website traffic and a larger email marketing list? Download our free Increasing Website Traffic & Building Email Marketing Lists eBook now and learn the strategies successful publishers and Internet marketers are using.

Where Were You When Digital Books Took Over?

Find out why your books and publications need to be online