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Tag: email marketing systems

More Newsletter Open Rates: Taking a Look at the Times’ Numbers

Yesterday, we relayed MediaPost’s news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email Marketing Systems. As email shrugs off the greatly exaggerated reports of its demise and re-establishes itself as a strong audience development tool, newsletter open rates have become a more important area of focus for digital magazines and other brands.

The Mequoda Method has long emphasized newsletter open rates as a key strategic point of multiplatform publishing, but even we were taken aback by The New York Times’ success when it comes to the art of email. So, we were interested to learn more in Digiday’s recent article about the Old Gray Lady’s staggering 70% yield.

3 Techniques Most Email Marketers Aren’t Using

A look at ways to advance the email marketing process

I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.

The data was conducted throughout two weeks in November 2011, and focused on responses from 600 respondents.

Right off the bat there was some interesting finds, like these four stats: