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Tag: email marketing templates

Nielsen and IAB Addressing Mobile Audience Development

A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.

Nadia Cameron writes, “The program is being jointly funded and delivered by Nielsen and is supported by seven key publishers. The first top-line market data is expected to be available in the second quarter of 2014. According to the bureau, the pilot will deliver both site and application mobile usage data at a brand level to advertisers, as well as samples from Android and iOS smartphones and tablets using an electronic mobile meter.”

Mequoda Weekly: February 11th, 2013 – February 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Email Marketing Templates that Are Something to Write Home about

10 email marketing template best practices for success

With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email marketing templates. And while I admit this kind of cut-and-dried work isn’t as much fun for us writers, it’s still necessary to good marketing!

So contain your impatience and read on. (There is one tidbit of actual writing advice tucked away below!)