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Tag: email newsletter template

How We’re Recycling Marketing Campaigns at Mequoda (And That One Time We Lost Revenue When We Stopped)

How we’re seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot of promotional copy. We sent several promotions per week, and each one was brand spanking new. For a company that was limited on resources at

3 Weekly Email Newsletter Template Benefits

Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to this rule is the weekly email newsletter template for subscribers who prefer to be contacted only once a week.

6 Daily and Weekly Email Templates That Increase CTR and RPM

Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to templates that can help you develop your business based on best practices. For us, these best practices are a composite of the 110+ different Mequoda

The Art of Tightly Focused Email Newsletter Templates

Components all email newsletter templates should share

We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand — reflect a total alignment between the subject line, headline, subhead, body copy, embedded text ads, display ads, and the featured product.

Editorial Management Guidelines: Publishing Schedule Explained [CHART]

Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value

Mequoda System Publishers use their websites to build customer loyalty and increase their email database. We’re not talking about a marketing channel you build and blast.

For Mequoda System Publishers, the email channel is a tool that provides frequent, valuable information to loyal users. This is best accomplished with a combination of email newsletters and email promotions to build customer relationships and maximize customer lifetime value.

Email Newsletter Templates that Maximize Revenue

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.

12 Tips for Making a Good First Impression with Your Email Newsletter

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit

12 Online Publishing Tips from SiPA’s Marketing Conference

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great sessions running concurrently. Here are the tips, along with supplemental Mequoda Daily content that can help put you on path to more profitability and success online.

Three Email Newsletter Templates & Best Practices

How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing

A Gathering of Minds

Attend SIPA’s June conference and take home practical methods to make your company more profitable.

SIPA’s 31st Annual International Newsletter and Specialized Information Conference is set to be three days of discussing the most powerful industry trends and best practices. It is being held from June 3 to June 5 in Washington, DC, and will feature more than 45 sessions and 56 roundtable discussions on the latest online publishing and newsletter information.