An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn't "recently" then it's time you reviewed what people
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
New and evolved technologies can be an audience development manager's dream if it leads to bigger audiences.
Where are your audience development strengths and weaknesses? Today's news focuses on pertinent information
If you've ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?
In today's Strategy Spotlight,
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%
A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act
Last week we talked about how to measure your domain authority, and this week I'd like to talk about how to improve it through link-building strategies.
A client of ours,
If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding
Even though you might associate usability with website design, it's been an important factor in our everyday life for at least a century. Frederick Taylor's Principles of Scientific Management,
We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you
Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they're getting fewer than
When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture
Content recycling—it's all around us! At some point you've probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half
A quick conversion optimization hack that will eliminate abandons in your email capture flow
It's not often we can tell you about a conversion optimization tip that will offer you an
It's not often we can tell you about an available enhancement to your Mequoda System that will offer you an immediate improvement in your email capture rates, but there is
Mequoda Masters).
In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
A few tests to prove which subject lines make for great open rates
Studies show that most people decide whether to open and read an email message based entirely on a
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of
"It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person
In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years
If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In
Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines
Did you know that by pairing unproductive
If you're not writing contextual email text ads, your magazine marketing and paid products aren't selling as well as they could be.
Have you ever thrown a birthday party for your
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Ad sales are positive for WaPo's Instant Articles and Facebook just added a new feature
Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Improve open, click-through, and conversion rates with these email template testing ideas
Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email
Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still
Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently
Most publishers we've talked to say social media
Are people finding and clicking on your email call to action, or is your click-through rate dwindling?
The Dalai Lama said, "In order to carry a positive action we must develop
