Email newsletters typically consist of editorial content distributed through email on a regularly occurring schedule. Many email newsletters are free for recipients, although there are some that cost a premium price. Although email newsletters typically consist of editorial content, many utilize promotions as well, allowing for up-sells of aligned products directly in the email content.
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet's Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health
While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What's driving
The Daily Reckoning Website, a Network Hub for its Financial Newsletters and Services, Demonstrates Effective Website Design and Site Architecture that Supports User Tasks and Goals
Discover how information-marketing guru Fred Gleeck uses a steady stream of mass-market soft cover books to drive subscriptions to his email newsletter database and the online media network for his
TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.
TheBookStandard.com describes itself as "the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!" It's an accurate description.
VNU Business Media, publisher
Reviewing WSJ.com, the “largest paid subscription news site on the Web," feels a little like the being the kid in the children’s story "The Emperor’s New Clothes." In the story,
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one
The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our
ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
Subscription site success is heavily dependent on email. Subscription publishers use email to keep members informed about timely information, new site content, and upcoming events.
There's only one problem: the email
Create "print and read" email newsletters
Many subscribers prefer to "print and read," rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page.
