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Tag: email subject lines

As an Online Copywriter, Your Job is to Meet Dueling Demands

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.

Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive and optimized aren’t easy to remember when you’re cranking out copy by the ton.

After all, not everyone is capable of turning the fine art of writing into the science of online copywriting. Online copywriters are a hybrid breed, and if you master this craft, you’ll always be in demand and never lack for work.

Mequoda Weekly: January 21st, 2013 – January 25th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

Email Subject Lines: Examples Responsible for Higher Open Rates

Five email subject line archetypes that’ll have your audience opening

You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a familiar scenario?

In today’s digital world, you must find a person who can write for the web – especially an email copywriter who has the flair of direct response copywriting, yet understands the delicacy surrounding online communities.

Landing Page Examples: Tips and Landing Page Best Practices that Convert Visitors into Customers

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on the design of the page. But I’m going to completely ignore those landing page examples because it’s my blog post, and I’m a writer, not a designer. Please see posts from my colleagues Amanda MacArthur and Aimee Graeber if you want to talk design! There’s nobody here but us writers!

3 Digital Marketing Trends

Additions for your digital marketing strategy that you can implement and test quickly

Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing strategy in a more complex and comprehensive manner. The goal is to create a digital experience that is connected with the rest of your marketing activities, and addresses all of the digital marketing trends that are relevant to your brand and audience.

Top 10 Email Marketing Tips & Advice of 2012

Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is most definitely the one. Email marketing is a major part of mostly any business, so make sure you take a look to see if any of these articles underneath catch you’re eye.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Quick Tips for Writing the Best Email Subject Lines

The best email subject lines provoke open rates and persuade subscribers to read your email newsletters

There are dozens of methods, tricks and tips for writing great headlines. Unfortunately, this isn’t direct mail, and we have spam filters to adhere to, and character counts to abide by when it comes to writing great email subject lines.

Take a Look at These Top-Performing Email Newsletters

The email newsletters with the highest open rates and click-through rates have some specific reasons for their success

During the month of June, we sent out 20 daily email newsletters and five Week in Review emails. Additionally, we sent out at least one promotional email each week during the month.

Recently I took a look at the email statistics for that month to determine the top performing email newsletters in terms of open rate and click-through rate. For today’s article, I will discuss the four email articles that received the best results, and the characteristics of them that helped lead to the highest open rates and click-through rates for the month of June.

5 Components of a Snippet-Based Email Template

Do you know how to develop a snippet-based email template for your newsletters?

If the email templates you are using for email newsletters and promos are successful in engaging your reader base and selling products, then you don’t need to necessarily make any changes.

However, there is always the chance that a new template can help in the areas where you may falter.

Email Markting Tips From Marketing Land

Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and information site that covers Internet marketing. They have lots of content updated frequently that should cover all your internet marketing needs.

Week in Review: July 16th, 2012 – July 20th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

You Probably Haven’t Thought About Email Subject Lines This Way…

An approach you should consider while crafting each email subject line you test or send

By now you’ve probably read our free report on the most successful email subject lines used by email marketers and email copywriters alike. These email subject lines focus on the psychology behind emotional responses and intrigue that we experience throughout our lives. However, beyond these actual email subject lines, there are specific ways to think about reaching your audience.

Testing Email Campaigns: 6 Areas of Focus

Tips for better email marketing practices

Theories on what works the best in email marketing are great, but they aren’t complete. Even those who share their theories and have actively used their tips may not be able to help you. Perhaps they are in a different market or industry with a very different target audience. Just because something has worked for them, it does not necessarily mean that it will work for your email marketing campaigns.

Email Marketing Stats: How Does Your Company Rate?

Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly

Every time I come across stats related to email marketing activity, I get excited to share them with the community. Recently I read a benchmark report from Emarsys, which looks at tens of thousands of email campaigns from over 1,000 companies. They’ve been updating this report over the past five years, so there is comparison data included. Take a look at some of the findings below.

3 Email Elements for Powerful Promotions

Persuasive email marketing strategies for creating convincing email copy

A well-written email promotion typically results in new consumers, especially if you have a large, active email marketing database. When you create alignment and desire behind the wording and content you’re providing, it is so much easier to turn potential consumers into paying consumers. Below, I’ve listed three tips for writing persuasive email copy you can use in your next promo.

5 Tips for Being a Good Email Marketer

After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer

If you are new to email marketing, or have been doing it without receiving the type of results you expect, there are a few ways to become better at optimizing your list and attracting new subscribers.

The tips below share ideas for becoming an all around better email marketer. If you have additional tips, please share them in the comments below.

Week in Review: June 4th, 2012 – June 8th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

The Difference Between An Email Copywriter and an SEO Copywriter

Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.

However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft – including online editors, content marketers, and audience development professionals.

Week in Review: April 30th, 2012 – May 4th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Ways to Lose Email Subscribers

Are you making avoidable mistakes that lead to fewer email subscribers?

I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do, I’m sure there is a good reason for it…perhaps you don’t care about email marketing, audience development or digital magazine publishing anymore. Or maybe you get way too many emails in your inbox, and you’ve decided to purge them all (except Groupon, of course).

Become a Better Email Copywriter By Eliciting an Emotional Response

New data suggests which emotions are most important while branding

How exactly are you targeting audience members with email newsletters and promotional email campaigns?

While life on the Internet constantly changes, the manner in which you communicate does not have to, especially if you are using the type of language that gets people to click and take action.

5 Tools for Email Copywriters

Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on the web for search engine optimization purposes.

Beyond the points of striking an emotional connection and presenting the content with a direct response for the reader to take, you need to be using email subject lines that get opened and words that entice readers to come back for more.

Refocusing Email Marketers in 2012

Considerations for making email campaigns more effective

Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future campaigns, and conduct tests in hopes of finding the best email subject lines ever.

Some email trends for 2012 are fairly clear, and are dictated by direct changes in technology, while others stem from a focused emailing strategy. Below I have listed for email trends that may deserve more of your attention this year.

3 Options for A/B Testing Tools

Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.

Beyond the results themselves, the most exciting part of testing is the options. Website operators can test different creatives, including email subject lines and calls-to-action.

Resources for Writing Social Email Copy

3 sources to turn to for email copywriting advice

Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!” Then you need clear and concise content that has a personal tone. Then of course, you need to provide value to the reader while your requirements are fulfilled.

And that is just the written portion of email newsletters; the design is important too. If your email newsletter is snippet-based, you want to designate each individual article, while putting visual emphasis on them. Above all else, keeping your email newsletter clutter-free is vital.

Writing for Email: Three Tips

Following platform expectations to appease audiences

George Orwell once wrote, “Good writing is like a windowpane.”

Interpret that statement as you will, but for me, it speaks of the protection that words can create.

Week in Review: January 3rd, 2012 – January 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.

Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – the type that people don’t necessarily want to share freely.

3 Top Email Articles from 2011

The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.

The five to seven articles published daily have become training tools that teach how to sell more products, write better email newsletters, experience higher conversion rates, utilize social media and optimize your content for search engines.

Get a Boost From Email Marketing This Holiday Season

11 tips for writing holiday themed emails

The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.

If you’re retailing this holiday season, be aware that there is a lot of competition. You need to stick out in your communications or get lost in the clutter.

One Major Email Deliverability Issue You Need to Monitor

Do you know your inbox placement rate (IPR)?

Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new report from Nielsen shares that 40% of smartphone owners and 42% of tablet owners use their device while watching TV. What are people doing on these devices? 60% check their email during shows, while 59% wait for a commercial break to check their email.

And of course we can forget Pew Research Center’s Internet & American Life Project’s statistics, which shared the information that 92% of online adults use email, with 61% using it daily.

5 Tips for Becoming a Better Email Copywriter

Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011

The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint, especially for those attendees looking for help with their email copywriting endeavors.

As an editor and copywriter, I am always excited to hear expert copywriter Mark Everett Johnson speak. He has a great method for teaching copywriting, which includes the “What if it said…” approach.

Final Checklist for the Mequoda Summit East 2011

Prepare yourself for the best, actionable advice for content marketing and online publishing

Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.

Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on September 13th.

The 3 New Online Copywriting Platforms & How They Differ

How online copywriting has progressed since its inception – with tweets!

Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to see an increased focus on online copywriting for websites, landing pages and even blogs. Now, there are several items on every online copywriter’s agenda worth refining. Tweets, Facebook posts and email subject lines are the digital equivalents of print media headlines.

The best snippets of “micro-copy” persuade the user to click, open and read the page or post that follows. Now when you’re copywriting a headline, it’s being repurposed for three different medium. Unfortunately, they have their own rules.

What If You Were a Better Email Copywriter?

Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting

Trust me, I’m not saying you aren’t already a decent copywriter.

If you are creating email headlines that get opened; and email content that receives clicks, you’re off to a good start.

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

The Truth: Why It’s Really Called Email COPYwriting

Copywriter Peter Schaible explains why it’s really called COPYwriting

According to the Merriam-Webster dictionary, the word “copy” means that something is a “matter to be set especially for printing”, or “something considered printable or newsworthy”. In other words, it’s print that’s meant to be copied.

However, I learned a trick once from one of my favorite copywriters and a person whom I’ve worked alongside for years Peter A. Schaible. According to Schaible in The 17 Best Email Subject Lines, “all editors and copywriters are veteran thieves. They all study, admire and copy each other’s work. Maybe that’s why they call it copywriting.”

11 Tips for Standing Out in the Inbox

If you’re an email copywriter, you should consider these tips

Email copywriters are expected to write intriguing subject lines that get opened.

Of course, that isn’t the only task email copywriters face. Creating great body copy for the email is important to. You don’t want to just get recipients to open the emails; you want them to take action as well.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

3 Reasons Why Short Subject Lines Work Better

Short subject lines grab attention, tease the subscriber, and increase open rates

Like a good headline, a good email subject line is succinct. It gets to the point without giving too much away, but with enough information to interest the email subscriber. For well-branded companies, they may get away with simply using a “[Insert Brand Here]’s Daily Digest for June 29th, 2011” type of headline. But most of us need a little more pull.

Cut the Formalities – and Other Web-Writing Tips

Drawing Attention Is a Good Thing on the Web

In his SIPA 2011 session on Writing for the Web vs. Print: The Practical Differences, Curt Brown of Progressive Business Publications laid out the challenges of writing for online consumption—and how to overcome those challenges. Here’s a top 11:

1. In print, headlines have three seconds to grab the reader; in online, you have one. The three types of headlines and email subject lines that best grab a reader’s attention are: need-to-know information like news; a tease; and intrigue.

20 Powerful Words To Immediately Boost Your Email Copywriting Results

Power words proven to get more emails opened – the rest is up to you!

Wouldn’t it be great if every article you wrote got read by every single person who subscribes to your email newsletter? What if every subject line you wrote was so powerful and gut-wrenching that every person who saw it couldn’t help but read it?
Unfortunately, even the best, most profound subject lines will still get passed by because of spam filters and people’s overcrowded inboxes. However, there are still things you can do with your subject lines that will increase open rates, and one of the most important things is learning how to write better ones. In fact, mastering this craft will give you more success in getting web traffic from your Twitter and Facebook headlines too.

12 Pointers for Jumpstarting New Email Copywriters

Going from editor to email copywriter in 12 quick steps

Now that there’s a bridge between the island of editorial and the island of advertising, the two specialties need to coexist. Even more radical, they need to coexist in the same job title. It’s a whole new breed, making their home on the new island of “advertorial”. The new editors of today are now being trained to market the products that their companies sell, within their editorial content.

That’s why it’s so important for new editors to understand the basic rules of email copywriting.

Week in Review: April 4th, 2011 – April 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

15 Idea-Driven Articles About Email Newsletter Marketing

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when I’m waiting for a plane, or say, in line for a hotdog, I’ll break out the RSS reader on my phone.

The point is that with my valuable spare time, I’m consuming, at most, 10 articles per day and I consider myself a stallion for even being able to digest that much.

At the Mequoda Daily, we post at least three articles per day, creating about 780 articles per year. That’s 30% of my yearly article consumption. And these aren’t news articles or quick-tip articles. Many of our articles are in-depth best-practice pieces that may have taken hours, weeks or years to take from concept to completion.

Week in Review: March 7th, 2011 – March 11th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The Three Keys to Writing Short Email Subject Lines

Short email subject lines will get your emails open faster

An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have to think about keywords and getting ranked in search engines. With emails, all you need to worry about is getting someone to open an email that they signed up for. It sounds simple, but with 30% industry average open rate, we’d all tend to disagree.

When you’re looking through your inbox, how likely are you to expand your viewing frame in order to read the subject line of an email that has maxed out its character limit?

The 3 Best Ways to Get a Job as an Online Editor

Some job responsibilities are “non-negotiable”, especially when it comes to audience development

The job of modern online editors is constantly evolving.

Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals.