The best email marketing campaigns don't hit the snooze button on engagement – they wake up early and go to work every single day
The worst thing you can do to
I'd like to invite you on a journey of transformation. Imagine a world where your email newsletters not only reach your audience effectively but also deliver impressive results with every
When you think of the best email marketing service, you might be thinking of an email service provider like WhatCounts, Constant Contact, or MailChimp, but the system you use is
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the
Are you itching to launch a new digital magazine, but you want to do it right, and you don't want to waste money on trial and error? That's completely understandable,
The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription
I'll make this quick because I know you're busy. You’re invited to join us on December 8 at 1:00 PM ET for a FREE webinar, 7 Subscription Landing Page Tests
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture their attention. If you don’t succeed immediately, they're likely
The only thing standing between you and more revenue is better landing and order pages.
But how are you supposed to know what to test, beyond copy, images, and the words
Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven?
If that sounds like you, then you're invited to join us
I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
According to our own surveys, 42.4 percent of adults with access to the Internet subscribe to at least one digital magazine. Maintaining consumer interest over an extended period is a
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
You may often hear us talking about scorecards. They are our guideline to ensure that we are getting the most out of not only our posts, but also free reports,
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of
We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you
Do you ever feel like you're working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
Improve open, click-through, and conversion rates with these email template testing ideas
Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email
Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations
It’s a simple thing, but it can have a huge impact.
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website
Spend some time in your archives to discover magazine promotions and copy that can be recycled
There's something about antiques that can make you nostalgic, even if you weren't alive during
A visual website architecture map to show how we get from attraction to monetization
When we talk about our signature ACEM methodology (Attract, Capture, Engage, and Monetize) it's easy to stop
So you've launched your subscription website. You've determined the right price, and how you want to offer your subscription to customers, and you’re ready to think about ways to entice,
Want to increase the click-through rates on your email newsletters? I'll give you a couple hints: the first is to start using snippets of your content, and linking back to
I recently talked to a publisher who, up until recently, almost never promoted his magazine. But he didn't realize it. He has a Portal with free content, a magazine website
In your email marketing system (EMS), there's a dashboard that gives you your email open rate - the percentage of users who opened an email from you. Typically 16% is
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
Although a large percentage of the publishers we work with generate revenue by selling products, we work with many who generate their revenue either through ads, or through a product
Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines,
In my recent escapades of combing through the email calendars of publishers large and small, I’ve discovered a few secrets about the brands I’ve been spying on. The biggest secret
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to
Do you know how to develop a snippet-based email template for your newsletters?
If the email templates you are using for email newsletters and promos are successful in engaging your reader
The debate on email size continues; however, one study offers some suggestions
The length of emails can certainly make a difference in whether or not it gets read. One best practice
Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?
The presence of social media is all around us. Even when people aren’t actively engaging
A look at our top articles on mobile email design and strategy
Designing email templates for mobile devices is incredibly important. Think about how often you check email on your smartphones,
Are you making avoidable mistakes that lead to fewer email subscribers?
I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do,
Whitelist before you launch to avoid receiving hard bounces and ruining your reputation
Mequoda launches four to six systems each year, and in the process, I’m always impressed by our development
