Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,
Every part of the page—particularly the homepage—must be utilized to facilitate the strategic objectives of the site. Using marketing quadrants to build relationships and communities among users, or to generate
Internet Movie Database: The screen’s big scene
By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
One of the Internet's leading online publishers tested a simple technique for increasing his email newsletter signups and saw a very impressive lift as a result.
The leading publisher is Andrew
When you're a designer or a developer working in a small company, you learn to look for bright ideas wherever you hear of them. Vitamin is one such idea. With
The biggest flaws are the lack of a unique selling proposition in the headline and lead and failure to establish the qualifications and credentials of the course creator or publisher.
My
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated
The primary requirement for a site owner is to understand the site's overall goal, the important tasks the user expects to complete on the site, and the ease and urgency
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter
Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine
With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports' successful membership website
eBay: People, Places, and Lots of Things
Just as the Internet was blossoming in the mid-90s, software engineer Pierre Omidyar established the world’s first online auction site for mostly personal reasons.
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion.
Mequoda
Landing Page Scorecard: Rose-Growing-Secrets.com
Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of
Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional.
He has a huge portfolio
MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines.
You almost can't have a dinner party without
The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?
Websites that encourage a
In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners.
These are people who are
Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.
Knitter's Review is
Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting
Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and
Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully
Reader's Digest is so well known and widely read that almost everybody has picked
Job Posting from Aspire Media.
They're looking for a VP of Consumer Marketing, someone who can provide leadership and strategic direction to managers of the company's consumer marketing departments, which include
With a few judicious tweaks to this sales letter landing page, he might sell even more.
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among
An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the
We at the Daily try our best to provide content that will be useful and educational to our readers. One way we hope to accomplish this goal is by occasionally
Even before the Internet took over our lives, there were marketers who made a great living offline promoting their products and consulting services.
One man, speaker/copywriter/consultant Dan Kennedy, was someone who
Ali K. Brown's Landing Page Shows You How To Boost Business with Your Own Ezine—and More
In business it's location, location, location. And of course online, it's your list, list, list.
The Incredible Website Usability of Craigslist.org is a Key Component in the Success of this Community Phenomenon.
Craigslist.org (CL) was a simple online community classified site started in 1995 by Craig
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying
Media experts tell us that the average consumer is bombarded with hundreds of advertising impressions every day. That's a lot of competition for our attention. As a result, most of
How copyright enforcement threats, simple site license pricing and credit card auto-renewals drive BeerNet's online subscription revenue growth while maintaining an impressive 90 percent annual retention rate
Harry Schuhmacher is a
Dan Kennedy's Free Gift Landing Page is a Great Site to Model
Even before the Internet took over our lives (and I mean that in a good and bad way) there
With gardening season upon us, it seemed like a good idea to have John Clausen do a landing page review of GardeningSecretsandTips.com.
John points out that there are few hobbies or
AOL's New Entertainment Site, TMZ.com Has Everything Going For It. In Addition to Having a Great Background, the Excellent Website Design Scores for TMZ.com Make it Easy to Predict a
Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should=
For me, the two most
The idea behind affiliate marketing is simple.
The concept is basic "pay for performance." You recruit other Internet marketers to help you sell your website's products or services in return for
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
With gardening season upon us, it seemed like a good idea to check out the landing page forGardening Secrets and Tips.
There are few hobbies or avocations that rival gardening when
Here's a shortcut to membership website success: find online businesses that are working for other people and model them. Study what they are doing correctly and do likewise. To help
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
