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Tag: facebook marketing

How Facebook’s Atlas Relaunch Can Help Digital Publishers

It may be hard for some to remember when Facebook bought Atlas from Microsoft in 2013. Now the story is coming back to life as Facebook relaunches Atlas.

Cross Platform Consideration for Email and Mobile

Where is the future of email marketing headed?

It would seem natural that two popular mediums should integrate well.

First, let’s look at email and social media. Some companies have integrated these two; which has allowed audience members to choose their desired method for consuming content. One strategy to get audience members to use both email and social media is to offer some content only through one of the mediums. For instance, we offered a free report on Facebook Marketing to Facebook users who liked the page. We promote this opportunity through out email list.

Trends to Watch for in 2012

Trends to Watch for in 2012

Here are some predictions of trends for 2012 from editors at Nieman Journalism Lab – followed by some from our members.

Week in Review: November 28th, 2011 – December 2nd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 Things You’ll Learn During Our Facebook Webinar

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social media marketing is based on loyalty instead of making a quick buck or generating a quick lead.

In our 90-minute Facebook for Publishers webinar, you’ll discover the only three things you need to know about Facebook marketing:

SIPA Member Profile: Nicholas Follows Lighthouse to Smooth Sailing

Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.

What was your first job out of college and how did you get into this business?

I was 27 when I graduated from college. As my sons, Scott and Ryan, like to say, I was on the 10-year plan. I had gone back to school full-time two years earlier, after spending four years in the Navy and about four years in publishing and marketing. Once I did graduate, I did what all my friends were doing in 1983 and started a software company. Lighthouse Software created and supported a financial forecasting system for magazine and newsletter publishers. Within five years, ours was the number one product in the industry. With more than 800 clients, I made a lot of relationships that have lasted my entire career.

Week in Review: November 14th, 2011 – November 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Mastering the Facebook Marketing System

Facebook’s growth is one major reason editors and content marketers have turned to the social media platform. With over 800 million members, where else could you find such a large community prepared to share content of interest with their contacts?

However, some editors and content marketers have not quite figured out an appropriate strategy for building and maintaining an audience with the popular social media platform.

Facebook for Publishers

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments

The Art of Link-Dropping: 3 Ways to Boost SEO and Get More Inbound Links to Articles

Not your average tactics for audience development and link-love

Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have been keyword optimized and aren’t getting the very special traffic-love that they deserve.

New Facebook Features for Your Internet Marketing Campaigns

A few new things about the updated Facebook that you should know about

This week, there was an invite-only conference at Facebook HQ to roll out a few new features on the website. In usual Facebook fashion, they’ve made a lot of people angry with some of the new features, some of which irritate privacy issues yet again.

Mashable wrote a great article on 8 Quick Tips for Developing a Facebook Marketing Strategy, that I wanted to fill a few golden gems from

5 Things To Know Before Making a Facebook Business Page

Add a few Facebook best practices to your social media strategy

Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are good reasons for doing this (ie. driving more traffic) and bad reasons for doing this (ie. selling more products). One leads to the other, but Facebook on its own is not a big moneymaker in the publishing industry.

Before you launch a Facebook business page (or go any further), here are five things you should know about Facebook marketing.