I've always adored SEO when it comes to content creation. After all, don't you want to write about the things people are searching for? Why would you write about anything
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
Do you clean your email list regularly? Most publishers we know have their own methods or non-methods for doing so. Sponsor-driven publishers may be hesitant to clean their lists with
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we're also seeing other social networks and
Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we're looking at content publishers entering this arena
As some publishers find themselves having a contentious relationship with Facebook, one of the social giant's other properties is gaining popularity. Instagram has become a new favorite traffic driver for
The ten biggest take-aways about magazine media learned at IMAG
If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I
Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger
Many brands use multiplatform publishing to amass a larger audience. We're seeing this trend continue as some popular publishers and brands and expanding their content offerings through more channels.
A website redesign can lead to big increases in traffic and revenue if it's done correctly. If not, it can lead publishers astray. Fortunately there is enough information around for
Digital publishers buy and sell properties to enhance their brand, while packaging and distributing content in various ways to connect more easily with their audiences. Today's news looks at digital
Many publishers found themselves scrambling as Facebook's algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to
Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we're visiting news stories of subscription publishers making new
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop
Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.
Last week we discussed scorecards and how they can help you increase the engagement and profitability of your site. The social scorecard is a great way to use other forms
Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today's news looks at this, and how publishers
More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,
New and evolved technologies can be an audience development manager's dream if it leads to bigger audiences.
Where are your audience development strengths and weaknesses? Today's news focuses on pertinent information
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
We're seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we're looking at news on referral traffic, pertaining to
Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.
The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements
Multiplatform publishers continue to reinvent and reenvision their organizations. Today we're visiting stories from such publishers who are focusing on changes to usher in new opportunities.
Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more
Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats
Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We've known that for years and we love seeing these launches continue.
Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we're visiting stories on two major publishers and how
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.
In today's Strategy Spotlight,
Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We're seeing some of the biggest subscription website publishers reaping the benefits
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were
The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers
Driving website traffic is always on the
Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
