By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal
It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go
The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad
When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!
Being a magazine marketer is fun,
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,
I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and
At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they
Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media
Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media ... charting response
In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just
Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast,
Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.
The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what
To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest
We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right.
Print media publishing is a challenge, too, and it still
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content?
How to leverage multi-channel marketing both internally and also to sell out your advertising packages
The human race doesn't all live in one house, or all work at one business. We
Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools
Developing digital publishing tools and assembling a formidable tool box that can handle "everyday
What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine
Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major
Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place.
What we like best about this batch of
Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation.
The
Pick your favorite online publishing platform, and there's probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to
The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus,
One major benefit niche publishers have, and how to leverage it to create a more effective digital marketing plan for all of your articles.
Have you ever felt like a really
The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media