Publishers like women's lifestyle site PureWow, which boasts more than 4 million monthly readers, are finding ways to monetize Pinterest traffic by creating ad units customized to brands, Digiday reports.
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
A new publishing platform is bringing with it a new way to monetize content.
According to Journalism.co.uk, Niuzly is allowing contributors to charge individual readers directly to read their work.
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when
HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC's decision last week to officially consider Chair Tom Wheeler's proposed new rules
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
WordPress's popularity – here at Mequoda, for instance, it's far and away our favorite CMS and publishing platform, and with one-quarter of the web working with its software, we're certainly
Livingly Media's home décor brand Lonny has seen its numbers rise and fall, and it's currently looking to find consistent success with a new mobile platform.
When it comes to pushing publishers' numbers up, Pinterest is slowly but surely catching up with Facebook and Twitter.
Digiday reports that the social media site has provided Hearst properties –
Billboard's new look is leading the multiplatform pack, according to Folio:.
Gone is the practical newspaperlike cover, jam-packed with ink and charts. In its place is a sleek, stylized art
It's a great question, one publishers are frantically trying to figure out. But thanks to the social media giant's latest Newsfeed algorithm, it's more difficult than ever to unlock the
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.
If you think email is dying, you're just doing it wrong.
You're a superhero. You've got the villain right where you want him. You'll save the world, rid it forever of
For the longest time, Google was the main algorithm on our minds. We'd write blog posts, optimize them the best we could, and then hope and pray to the Internet
Victor Luckerson from Time writes, "Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts
A recent study from eMarketer says that user counts for Instagram and Twitter are strikingly similar, although their demographics are different. So you thought Instagram wasn't business friendly? Think again,
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are
According Talking New Media, "three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those
Clout is defined as, "influence or power, esp. in politics or business." As in, "I knew he carried a lot of clout" or "her clout in the business world".
Klout is
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above
Over the past few months, several of our clients have seen
If you're trying to make your content shareable, you may want to check out The Media Briefing's new post about BuzzFeed's five rules of creating sharable content. We'll dive into
The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google's social network.
More than 30 years ago, Tom Vick, Executive Editor and CEO of Natural Health Advisory, first discovered that a common ailment he was suffering from, allergies, could be helped significantly
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you're using guest blogging for SEO purposes, you're a black
Twitter recently debuted a new feature called Nearby. It lets users see what people have tweeted in their local vicinity. This functionality opens up the possibility for businesses to promote
The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.
Panna, for
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
Wouldn’t it be great if you could edit your tweets after they’ve been published? Fortunately, this may become a reality as Twitter works on a new editing feature, which would
Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study
When we first heard about Google’s new Play Newsstand for Android devices … we were underwhelmed.
“Ah,” we thought, “Google is about to prove once again that they may understand search,
The New York Times has a fun article on the ever expanding duties of publishing assistants. Yes, most of them still have their daily coffee runs but they're also being
Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on
A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.
Nadia Cameron writes, “The program is being jointly funded and delivered by
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are,
America's Test Kitchen (ATK) is now offering access to all three of its subscription websites for 69.99/year. Gigaom reports, "ATK is offering bundled access to all three of its websites,
A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -