Survey Monkey is one tool we use for member feedback on webinars and live events.
We aren’t the only company that chooses to use this service, as, according to the Survey
According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
Successful Entrepreneurs Offer Life Lessons
Barry Ritholtz started his “On Investing” column in last Sunday’s Washington Post with a quote from the late columnist and author Bill Vaughan: “Money won’t buy
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
Kiplinger Sounds the Right Keynote
In an introduction before a speech at Auburn University's College of Human Sciences Women's Philanthropy Board exactly a year ago, the presenter asked the audience to
7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis
Social media is effortlessly expanding. People of all ages have flocked to social networks so
Brands aren’t just present on social networks anymore; they are actively engaging
When social media started becoming popular, companies took strides to make themselves present on these networks.
However, many marketers weren’t
Rallying together during times of tragedy
Ana Macdonald, a Mequoda Gold Member and owner of Anvil Publishing, experienced first hand the 6.3-magnitude earthquake that struck Christchurch, New Zealand on February 22nd.
This
Why corporations decide to have a blog
Companies of all sizes have been implementing blogs, or planning on implementing blogs this year.
eMarketer is estimating that 40% of US companies will manage
How artistic content producers and publishers can be using content marketing
I recently came to the realization as to why I love content marketing so much. It goes back to my
What we mean by a Mequoda System and why you should care
Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our
Lucretia Lyons, President, Business Valuation Resources, LLC (Portland, Ore.)
SIPA: What was your first job out of college and how did you get into this business?
Lyons: By some stroke of good
When newspaper publishers close their doors, have they considered their ever-growing digital options?
It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a
Internet publishing profitability boils down to four elements
If you serve a small niche market, then generating website revenue may require creating additional information products, doing joint ventures with other entrepreneurs,
"Executive Travel Guide", or is it "eSkyGuide," or maybe just "Executive Travel"?
Owned by American Express Publishing, eSkyGuide should have the backing to do this website design right. But upon analyzing
We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine
In a recent landing page review in the Mequoda Daily, John Clausen asks: is there any subject more mulled over and carefully considered than our health and appearance? If you
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
The South Beach Diet Newsletter Could be the Best Thing Ever Printed... but we'd Never Know it from this Landing Page
Are there any subjects more mulled over and carefully considered
Investors.com is an Excellent Example of a Publisher Taking Advantage of the Synergies Between Audience Information Needs and Technology's Ability to Facilitate the Satisfaction of Those Needs
Investors.com, an online edition
A friend of mine sent me a printout of the landing page promoting a copywriting course from American Writer's & Artist Inc. He wanted to know if it would be
Like just about everyone else, I'd like to make more money, work less, and enjoy a higher level of financial security. That's what Dave Lindahl, the Apartment King, is offering
EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of
Andrew Harper's Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. The publication claims 85 percent of its executive subscribers
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative
“We don’t turn back our odometers.”
When I first logged on to the sales letter at SuperAffilateHandbook.com, I liked the clean design and the bright colors. However, I can’t say I
In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.
Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own
