It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content
There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings.
Why
How do you add new keyword tags into your WordPress system?
Some operators are able to do it manually as they don’t add many keyword phrases at once.
However, for online
Sending an email of assistance to users in need is a great way to improve your relationship with audience members.
If you’ve ever forgotten a password to login somewhere online,
The design of your online store is crucial to selling products. It needs to be clean and easy to navigate or potential customers are likely to get frustrated and leave.
Consider this scenario: Your email sends audience members back to your blog. They read the article and completely love it. What happens then?
In some instances they may bookmark the article.
Managing website activity can be a large task. For WordPress websites, the Role Manager Plug-in helps operators control the roles and capabilities of their users. Using this plug-in helps you
Alignment is a relevant aspect of operating a professional blog. If you are attracting traffic to your website through specific keywords, don’t you want those visitors to stay longer and
Appease your audience with enhanced usability
Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful
What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?
Without
All website changes need to be tested to assure they work properly.
If testing doesn’t occur, the online business’ functionality may be in question. This could lead to breaks in your
Comments update your content to users and search engines alike
Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often
Make your WordPress content management system's email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
Do you know how your audience members got to your website?
Do they arrive at your site through a specific promotion you ran, an email forwarded by an existing member or
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email
Stuart Hochwert, CEO of Prime Publishing, shares a successful strategy for gaining page rank
It isn’t just speculation that user generated content helps drive ranking…we’ve seen the proof.
Stuart Hochwert, CEO of
Since automation has become a key component of Mequoda Systems, our developers have created a special WordPress Plug-in that helps in automating the inclusion of inline text ads. We call
A guidebook for exploring options available to maximize online revenues
If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to
Whitelist before you launch to avoid receiving hard bounces and ruining your reputation
Mequoda launches four to six systems each year, and in the process, I’m always impressed by our development
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest
3 software options for building an open content subscription website
It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to
How our adaptive website design process known as Framework1 is constantly evolving
Over the past seven years, we’ve continued to refine our adaptive website design process, which we refer to as
Client consultation opportunities available
As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly
Technology powers change in Gold Member service options
For more than two decades, I've based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor,
Discover the balance to properly run your online business
We take pride in the balance that is found at each Mequoda Summit.
There are a variety of sessions dedicated to audience development
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches
A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes
Why do you write blog posts for
Without understanding and interacting with digital natives, digital immigrants may never truly ‘get it’
By the time I was 21 years old, I had already lived in 21 places.
On my 21st
The key element to our most successful Gold Member Systems
In yesterday’s Mequoda Daily, I discussed my thoughts on David Meerman Scott's intriguing suggestion about offering free downloadables without required registration.
Most
Virtual perceptions grow within Google
By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February.
To discover how the algorithm change affected Mequoda System publishers, we
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements
In yesterday’s Mequoda Daily, we discussed six online tools that can be used
Rallying together during times of tragedy
Ana Macdonald, a Mequoda Gold Member and owner of Anvil Publishing, experienced first hand the 6.3-magnitude earthquake that struck Christchurch, New Zealand on February 22nd.
This
Mequoda Group's leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next
Soaring success in the online publishing industry deserves to be rewarded…
The Mequoda Rocket Award is given away each year to one of America’s fast growing online publishers.
As the name implies,
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and
