"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
Good email copywriting still needs to persuade the reader with the lingo they use internally
I know what you’re thinking: Keyword research and SEO has no place in email marketing, where the words may never even see your website. You’re right about half of that statement, because SEO won’t necessarily do you a bit of good. However, keyword research isn’t just for getting found, it’s also for getting opened, and here’s why:
Keywords = Good Copywriting Tip #1: Let keywords define your lingo.
Catch up on the Mequoda Daily’s blog posts for this past week
Focus on the sell and make good email copywriting your first priority over fancy design
Just like in website design, we are often coerced into creating something visually appealing rather than focusing on what is going to sell a product. However, any smart publisher who has tested an email promotion with copy and graphics will tell you that copy always wins.
In a test this year by Marketing Experiments, they tested an email newsletter with three different versions:
Begin boosting your email marketing results today
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
