Ev Williams' Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
So, you're the keyword checker in your publishing company. Maybe you're the editor, who writes blog posts and optimizes them for the web. Or maybe you're the analyst who compiles
Do you know what your F.U.Q.s are?
No, I didn't just swear at you, F.U.Q. stands for "Frequently Unasked Questions."
Your F.U.Q.s are the questions that someone may never ask you. A
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
The website design process hasn't really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Have you been using Google Analytics to monitor social media activities?
For a while, online marketers were questioning the value behind social media. As time goes on, more analytical tools become
One of the hardest things about analytics is really being able to pinpoint where your page views are coming from. Once you have that down it can be much easier
The Understanding Google Analytics webinar teaches key performance indicators to make better resource, staffing, and content performance decisions
Understanding analytics should be the job of everyone in your organization. This unfortunately
Four webinars that will help you define, optimize, and analyze your website’s content
How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its
Analytics only have value to those who know how to interpret the data
We’ve been talking about video content a lot lately because it is one of the cornerstones of online
In case you missed the news, as of August 1st, 2012, Google Website Optimizer will no longer be available as a standalone product.
Changes like this aren’t new in the world
If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
The impact of content marketing
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me
Google Currents can help digital publishers distribute content and build their email marketing lists
Mobile email and mobile website design have become topics of interest to digital publishers since the popularity
Two weeks ago at the Mequoda Summit, there were more iPads floating around than there were laptops. It was only a couple years ago that our New Media Producer Patrick
Is it worth the investment to be a premium member of HootSuite?
At the Mequoda Summit West 2012 in Colorado, we listed HootSuite as a helpful social media tool for digital
The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic
Montes de Oca Delivers on Social Media Insights
True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic,
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want
Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change
For years, Google has been a major partner for content publishers. Google’s mission
The fundamental differences between web analytics, plugin analytics, and social sharing platform analytics
Radio pioneer Lee De Forest once argued that, "while theoretically and technically television may be feasible, commercially and
New Thinking Puts Spotlight on nOtice
We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
