Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful
Why it's important to let go and allow your users define your website
If there's anything we've learned from the great success of Anne Holland's new venture, Which Test Won, it's
When someone happens upon our homepage, it's usually because they either typed in your web address, or because you have a link out there that goes to your homepage. Perhaps
Reach your audience through the power of video
The Internet has changed the power PR professionals have.
In the past, media and public relations was heavily dependent on developing relationships with journalists
The most effective landing pages follow these four checklist items
Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
Does your website homepage design tell the user what you want them to do?
We all want our websites to look cool and sexy. When someone see's our website, we want
SIPA Members Appear in Popular Media Outlets
It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you
Three publishers who pay attention to content freshness in their website homepage designs
When searching for something in a search engine, we're typically searching for the most up-to-date information, or the
The new and improved Facebook Like button takes over the old share button
It's funny. When we start using social networks, we require a little adjustment period. We take small steps
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading
For the good of list-building: It's finally acceptable to add a little "POP" to your website homepage design
We don't like to call them popups; we like to call them "floaters".
Building a website homepage that completes your goals
We have built an entire website design scorecard to guide you in the direction of building an action-worthy, profitable and endearing homepage.
The goals
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
Tips for building your email list with a more effective website
Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors
Identifying whether or not load time is a factor in your website homepage bounce rate
Your website should load in under three seconds. People expect information these days to load instantaneously
Kip Tip, Fool Video Lead Path Into Daily Posts
There was a great cartoon in the newspaper last month. It went along with a story on office holiday celebrations. The cartoon
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean
Target your keywords, inform audiences and do so in style
Download a free digital copy of our SEO Press Release Guidelines white paper now
The press release will never be the same.
The
With 11 calls-to-action on the homepage alone, it's no wonder why Consumer Reports has no trouble getting subscribers
With thousands of probable Turkey fryer accidents happening yesterday, I thought it would
A social media team-up
Don’t you love it when the world of social networking gets that much more interesting?
Mashable received a special notification about the press conference held by MySpace
What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday
Two social bookmarking sites that may get your best articles more traffic
Using online bookmarks seems SO 2007, but they're still some of the biggest traffic drivers for many large news
Three tips for designing a more LIKE-able website homepage
If one of your goals for this year or next is to build your online Facebook community, then you've already put some
Follow this website design guidelines to make sure you don't confuse or scare off potential customers
When a user lands on your homepage, your website should tell them exactly what you
Master Facebook and Twitter and you're halfway to mastering Internet Marketing
Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
Charging for Access More Than Open/Shut Case
The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the
Landing page optimization tips from A/B tests that made a big difference
If you're not testing your landing pages, then how do you know whether your products are not selling, or
This free report from Mequoda Group discusses essential tips for designing a website homepage and mistakes to avoid in the process
(Nationwide)---It can be difficult to balance between attractive graphic design
Is inconsistent navigation leaving users feeling lost on your site?
With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent
Email Newsletters Build Relationships and Communities
Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those
Marketing to a Diverse Audience, Part 1
I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their
Does your subscription website promote customer loyalty?
Many subscription websites have come and gone over the last decade. There are a few subscription websites have figured out exactly what it
This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize
(Nationwide)---A poorly designed website will discourage
Brand preference leads to repeat visits and increased website traffic
One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for
BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company
“We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of
GolfVacationInsider.com scores well, but adding video and encouraging user-generated content could bring it to the next level
We put Golf Vacation Insider to the Mequoda Website Design Review Scorecard test.
Download our free report on SEO campaign management if you haven’t done so in the past, and use the information to harness the power of the new Google
The new Google,
This week we took a look at Ragan.com, a popular site for communicators, and put it to the Mequoda Website Design Review Scorecard.
1. Strategic Intent: A
At first look it's easy
Helium Fills the Air With User-Generated Content
User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page
