Tag: how to get whitelisted

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when I’m waiting for a plane, or say, in line for a hotdog, I’ll break out the RSS reader on my phone.

The point is that with my valuable spare time, I’m consuming, at most, 10 articles per day and I consider myself a stallion for even being able to digest that much.

At the Mequoda Daily, we post at least three articles per day, creating about 780 articles per year. That’s 30% of my yearly article consumption. And these aren’t news articles or quick-tip articles. Many of our articles are in-depth best-practice pieces that may have taken hours, weeks or years to take from concept to completion.

If an email gets sent to an inbox and lands in the junkbox, does it make a sound?