Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in
The New York Times has started experimenting with its placement of comments, reports Journalism.co.uk.
Marc Lavallee, a deputy editor of interactive news at the New York Times said, "the comments were
We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you're
As a 27 year SIPA veteran, I can find a lot to like about the SIPA SIIA merger
Back in 1985, John Wilson, Steve Pepper, and Barrie Martland attended a seminar
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
Designing email newsletter templates and email promotions for mobile devices has never been more important.
Mobile email design is a hot topic as the usage of mobile devices increases. After researching
Six valuable messages and the sessions to cover them
The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Small Businesses Try Big New Strategies
The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in
Special Reports Highlight New SIPA Website
The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized
There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone
What Google+ will and won't do for online publishers
It's not exactly safe to say that using a Google network does anything for your SEO status. In fact, I've seen blogs
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
Design and functionality need to work together on your website
If you are bringing digital magazines, and other digital products to your online business, you will need to align your systems
Ricky Warren, Marketing Manager, Research Ltd, London
SIPA: What was your first job out of college and how did you get into this business?
RICKY: I began my career as a communications
Craig Huey, president, Creative Direct Marketing Group, Torrance, Calif.
SIPA: What was your first job out of college and how did you get into this business?
CRAIG: In college and when I
What does this acquisition mean for content publishers?
Zagat Survey was a first of its kind.
In 1979, Tim and Nina Zagat established the company to provide a collection of ratings of
Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: My first job was with
An informative interview with Susan Laden, publisher at Biblical Archaeology Society
The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live.
Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video
In yesterday’s Mequoda Daily,
Allison Herdic, Manager, Research and Conferences, Chartwell Inc., Atlanta
What was your first job out of college and how did you get into this business?
After completing an internship with Atlanta INtown,
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters
Social Media and the Law: Time to Get With the Program
Take a look at these recent examples of companies' brushes with social media and the law from the website Virtual
Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta
What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper,
SIPF Awards Put You in Good Company
Twenty years ago—the first year that the then "Annual Journalism Awards" were officially sponsored by the Foundation—Mine Regulation Reporter of Pasha Publications, Inc., won
SIPF Awards Present Exciting Opportunities
Question: What did all of the winners of last year’s SIPF Editorial and Marketing Awards have in common?
Answer: They entered.
On Sunday, Oscar hosts James Franco and
Access Intelligence Acquires Red 7 Media
The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md.,
Leslie C. Norins, MD, PhD, Publisher, Principal Investigator Advisor, Naples, Fla.
What was your first job out of college and how did you get into this business?
College was the prelude to
Finding the Right Words for Your Documents
Sponsored by the Specialized Information Publishers Foundation (SIPF), the Independent Publishers Legal Handbook is a free and downloadable 150-page book for SIPA members, filled
'Trendwatching' Sets Table for 2011 Main Courses
Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.
What We Can Learn From Non-Publishers on How to Build a Customer-Centric Company
You might blame me for being part of the karma parade, but there's one thing that's going viral
Awards Finalists Start the Creative Juices Flowing
The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules
Using social media to connect and build buzz around your brand
Earlier this week I wrote about content marketing for artists. I’ve heard the term DYI (Do It Yourself) for years
Mashable listed 5 winners; what do you think makes a successful social media campaign?
Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an
Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.
Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.
SIPA: What was your first job
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
Change-Up of Delivery and Content May Be Just the Pitch to Sell at a Higher Price Point
During a roundtable titled How to Market High-Priced Products at the SIPA 2010 Conference,
BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company
“We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing
