Live and In Person! Interweave Builds Its Brand in Style
We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s
Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and
Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize
Uncommon sense about when to link and how much to quote
Protecting intellectual property is every publisher’s responsibility
There is a firestorm of controversy growing over how much content can be excerpted
Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities...
In traditional bricks and
The hidden factors that can determine the success of live events, and how we chose Napa Valley for the Mequoda Summit
Of the nine proven methods used by successful publishers for
Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your
Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on
MediZine LLC, a leading consumer health education company, has acquired the assets of University Health Publishing Group (UHPG). With its 24-year history of consumer health information and education in collaboration
What can we learn from the big guys? Be more like little guys.
In a panel titled “Learning From the Big Guys” Marta Wohrle, former Senior VP of digital media at
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)
One very common way to determine a site's success is to know
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and
University Health Publishing Group, LLC has received the 2006 Mequoda Publisher of the Year Award for its exemplary reorganization and management, using the Mequoda System.
“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on.
Publishing companies customarily operate a single website, with free content organized into various product or service areas.
The Mequoda System of content management advocates breaking up the single website into a
LendingTree: Making Matches…Making Money
Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of
Citizen or participatory journalism, according to the experts, is the act of citizens "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information."
So say
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,
Internet Movie Database: The screen’s big scene
By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
More than 80 independent publishers attending this week's MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in "getting
How copyright enforcement threats, simple site license pricing and credit card auto-renewals drive BeerNet's online subscription revenue growth while maintaining an impressive 90 percent annual retention rate
Harry Schuhmacher is a
Consumer Reports revenues top $190M in 2005 by pursuing a simple integrated media strategy driven by three simple concepts and the world's largest membership website.John Sateja is a happy guy.
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet's Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable
The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health
