For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.
Tim Baskerville, Principal, Media Service Group, West Hills, Cailf.
SIPA: What was your first job out of college and how did you get into this business?
TIM: As a senior in high
In 2012, the publishing industry will continue to shift manufacturing and distribution costs to the consumer, causing unit pricing to fall and publishers to introduce more premium editions
In a free
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure.
In doing so, your magazine content can remain the center of your online activity, while
Roger B. Wilson, Jr., newMeetia, The Conference Department, Inc., Winchester, Mass.
SIPA: What was your first job out of college and how did you get into this business?
ROGER: I pounded nails
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
Some niche media publishers are charging up to $150 per M for Tweets
While I know many writers, editors and publishers who use their Tweets to promote their own blogs, books,
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who
Mequoda System Strategy Workshop discusses why Google AdWords should be in your traffic mix
We don't always talk about this directly, but it's important to bring people to your website who
Best selling author John Locke uses the characteristics of a Mequoda System to make money online
Can you imagine selling over one million eBooks in under five months?
John Locke, the self-published
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Why it's important to let go and allow your users define your website
If there's anything we've learned from the great success of Anne Holland's new venture, Which Test Won, it's
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
The most effective landing pages follow these four checklist items
Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list
Successfully syndicating content will leave you with new, healthy revenue streams
The concept seems easy to understand: content syndication is profitable when utilized.
Have you ever thought of the reasons why syndicating
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
Better guidelines for setting up and running an affiliate sales program
The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?
We’ve studied thousands of successful and not-so-successful online publishers
What is a membership website and what makes it a subscription website archetype?
A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site
Landing page guidelines for writing and testing long copy salesletters
In almost every A/B split test we've ever done, or convinced a publisher to do, long copy prevails when trying to
On the Growing SIPA Listserves
Here’s your quiz for today: Where did we find the following four very interesting discussion fragments?
on pop-ups
I'm particularly fond of the delayed pop-ups lately. They allow
We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online
Content marketing tips for online editors on tagging, targeting and titling online content
"Each information product in your brand portfolio can be used to supply content and drive traffic to your
Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
