Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
What it means to be content-driven, Google-friendly, email-centric and profit-minded.
What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the
Online Editor & Publisher Job Description 2009 - Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the
Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…
If you’re a publisher, answer this simple question:
What’s more valuable
How email newsletter contact frequency affects the annual value of an email newsletter subscriber
The online metrics of making your email newsletter yield more revenue
If he had been a
Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of
[question]Of the three business models (search, online publishers and online retailers) which model generates the most money and how does it all relate back to us as online publishers?[/question]
[answer]At the
Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information
Mequoda Group announced today that fuelNet.com, a marketing website serving daily tips and information products for owners and managers of growing businesses won the third annual Mequoda Publisher of the
A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts
A Mequoda Website Satellite Archetype that generates its revenue by selling a multitude of products or services to users. This website business model is similar to a catalog or brick-and-mortar
Launching a blog on your Internet hub that's loaded with content means that sometimes you're so busy giving stuff away, you forget that your topics should still be selling something.
Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on
Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of
Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers
If a tree falls in the forest, and no one is
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name
Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
Convince your potential customers with facts, not hype
Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing "gurus"? Are you
Internet publishing profitability boils down to four elements
If you serve a small niche market, then generating website revenue may require creating additional information products, doing joint ventures with other entrepreneurs,
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
Relieving the anxiety of online financial transactions
My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction.
What does that
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.
Our Mequoda editor-at-large, Peter Schaible, says he has identified three types of seminar attendees.
The prisoner doesn’t want to be at the event; the boss has assigned him to attend, but
The 2006 Mequoda Summit, our third, was the best yet.
Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as
Internet marketing strategy using co-registration
A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
Bristol, RI August 10, 2006 - Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets
Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others,
We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
