Internet marketing is the process of using the Internet to promote and assist in the sales of goods and services. Email marketing, search engine optimization (both paid and organic), online press release distribution, and social media are all used for Internet marketing.
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
Well you're in luck, Mequoda has a new free special report: 8
The idea is not as crazy as it sounds. It's an online publishing strategy.
Well, it turns out the leak was true.
The New York Times announced today that the TimesSelect premium
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to
These internet marketing tips can help your website’s ads generate more revenue
Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering
Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?
As an Internet Marketing Consultant, I seem to
This Mequoda System Operator has found high profitability with a unique Internet marketing strategy
The website and email newsletter feature updates five days a week, with editorials sent on
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
Online Publishing Jobs
Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used
You need a full marketing system to maximize revenue
Let's face it: Internet marketing is complicated.
It's based in a constantly evolving environment and requires a comprehensive system to be effective.
As yesterday's
Send visitors to the front door, not the window
There are dozens of goals shared by Internet marketers across the globe.
Somewhere at the top of almost everyone's list is "increase visits
Capture more revenue from your website traffic
Having an efficient, all encompassing Internet marketing system requires discipline.
You need constant attention to identify problems and repair them.
The difficulty for most publishers is
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the
Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees
It's widely known that direct mail campaigns are more
Put an edge on your marketing campaigns by learning your customers' language
Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it
Online Publishing Jobs
Socrates Media, a leading brand of know-how solutions for individuals and small businesses, seeks a product manager to join its team.
Socrates Media is a leading brand of know-how
Attend SIPA's June conference and take home practical methods to make your company more profitable.
SIPA's 31st Annual International Newsletter and Specialized Information Conference is set to be three days of
Have you ever wondered how your online revenue stacks up against your competitor’s?
Work in the dark no more. Estimating a competitor's online revenue is easier than you think and requires
Use different emails to relate to your customers in different ways.
The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining
Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.
If you’ve ever bought a product in direct response to
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free
Any one of these Internet marketing mistakes can doom your online sales
There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:
1.
Convince your potential customers with facts, not hype
Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing "gurus"? Are you
An effective Internet marketing system distributes valuable content without charge
If you're still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Sad fact, but the world is full of sharks and charlatans.
For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should
As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn't
Our Mequoda editor-at-large, Peter Schaible, says he has identified three types of seminar attendees.
The prisoner doesn’t want to be at the event; the boss has assigned him to attend, but
Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate
The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the
When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook's
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising
Use both as part of an effective internet marketing strategy
A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's
Add value to your internet marketing strategy with co-reg leads
Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will
Internet marketing strategy using co-registration
A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on
With the Mequoda Summit less than a week away, I've been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I've spoken with over the
Call it damage control, call it public relations. Keeping tabs on what others say about you and your organization is crucial.
I introduce to you Google Alert. Google Alert is a
Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your paid publication, provided you have a robust free
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
Bristol, RI August 10, 2006 - Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets
Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others,
I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering
