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Tag: justin smith

Multiplatform Publishers Envision Apps & Paywalls Targeting Long-Term Value

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we’re looking at some of these paywall and subscription app launches, and the reasons these digital publishers are turning their attention to them.

It’s Complicated: Checking In on the Relationship Between Facebook, Publishing

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don’t get much hotter these days than Facebook publishing, and though the gap between the social network and media companies seems to be closing, there’s a still a frost in the budding friendship.

As Facebook strives to become the global content provider, their reliance on

Social Media, Magazines a Match on Experimentation

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you just hand over all of your content to Facebook Instant Articles and call it a day?

As with any other component of your multiplatform strategy, you must have a plan, but you must also leave enough wriggle room in that plan to experiment.

MinOnline.com recently ran a great interview with a leading executive on social media analytics, monetizing social media, and publishing social media. Let’s start there this week!

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

How Bloomberg Digital Is Defining Itself

In its effort to establish a “Web-friendly, mainstream digital presence,” Bloomberg Media is making significant hires and building digital properties at a breakneck pace, Digiday reports.

Time Snags Top Publishing Executive from The Atlantic

When opportunity knocks you know a publishing executive is going to answer.

Comments Get an Upgrade at the NY Times

The New York Times has started experimenting with its placement of comments, reports Journalism.co.uk.

Marc Lavallee, a deputy editor of interactive news at the New York Times said, “the comments were elevated from below the line, placed alongside the story in a similar style to how New York Times’ much-discussed Snowfall presentation uses pull quotes and and visual pointers alongside the main narrative.”

The Atlantic Weekly: An Experiment or a Brilliant Strategy?

What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you take the same content and put it another paid publication. The reason? Apparently, just because.

When The Atlantic launched its new weekly digital-only publication, The Atlantic Weekly, earlier this month, Senior Editor Geoff Gagnon told Folio, “We’ve already got a really good paid product that people can see for free, it’s called The Atlantic magazine.”