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Tag: keyword analysis

How Can I Find My Top Keywords Using Website Analytics?

Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it’s crucial to know which keywords to develop your site around.

When a client comes to us, one of the first questions they ask is, “What are my top keywords?” What they’re usually talking about are

Tips for Naming Your Single Edition Digital Products

If you want your digital products found by audience members, you need to know how to name them.

Reuse, recycle and repurpose; that is the mantra of digital publishers.

One way digital publishers are creating new revenue streams is by taking legacy magazine content and packaging it as singular digital products.

Are You Overlooking Your Analytics?

2 components of your analytics package that should be observed

Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.

This is what makes analytics great. However, for those who are unknowledgeable about their analytics, these numbers are likely nothing more than confusion.

Analyze Your Top Keywords

Suggestions for better landing pages

Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.

However, as time goes by and websites become populated with thousands of pages of content, it’s easy for keywords to become overlooked – or other keywords main end up being more popular amongst your target market.

Last Chance to Learn Analytics from a Knowledgeable Director of Marketing

Discover what all of those numbers really mean

Register now for our 90-minute Actionable Analytics webinar, which takes place on Tuesday, December 16

The ability to track and analyze statistical data has transformed the way Internet marketing is done.

There is no longer the need to guess at the success of campaigns; online analytics programs help prove the success with an array of numerical statistics and visual graphs.

Rapid Conversion Landing Page Optimization

How to select the topic and keywords to create an effective Rapid Conversion Landing Page

The first step to creating an effective Rapid Conversion Landing Page is choosing the topic. Selecting the topic begins with keyword analysis. This precedes copywriting and requires a different skill set.

Begin by talking with your publisher, audience development manager, keyword analyst or consultant — anyone who is familiar with your publication’s keyword universe.

In preparation for writing the RCLP, open your Google Visibility Report and determine your target keyword phrases. The Google Visibility Report (GVR) tracks the volume and competition of each keyword phrase, and monitors the website’s rank on each. Alternatively, you could meet with colleagues who can suggest keyword phrases to be researched as part of preparing the Google Visibility Report.

Semantic Search Technology and SEO Copywriting

Has semantic search technology changed the way we write?

“Wouldn’t it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?” – Eric Schmidt, Google CEO, January 2009

It’s been two years since Google* announced the use of Semantic Search Technology, what’s changed?

What is semantic search technology? According to Wikipedia, “it seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.”

A Best Practice on Landing Page Optimization

This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates

(Nationwide)—The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their work when placed on the Internet. Writing the copy for a rapid conversion landing page is no exception.

To engage in proper landing page optimization for a free report’s landing page, it’s important to start with a keyword analysis. This is an exercise in determining what your audience is interested in and what they search for.

The Long Tail of Keyword Analysis

Keyword research and search engine optimization thoughts for the long tail of keyword analysis

Landing Page Keyword Research

Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google

In September 2007, we initiated a massive update to the original keyword research we had conducted when we launched Mequoda Daily in August 2005. Our plan was to take each of our existing primary keyword phrases (also known as the 10 topic pages you’ll find at Mequoda Daily) and run them through some keyword analysis to discover more niche, secondary terms that we “could own” – aka be in the number one position on page one in Google.

Master the details of strong conversion architecture in incremental steps and with testing

Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?

Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.

You can have first-class products and create a beautiful website, but if your site is difficult to use, it will be nearly impossible to get casual visitors to become loyal buyers.