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Tag: keyword traffic

Designing or Redesigning a “Website”?

Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a “website”

Over the past 15 years, I’ve helped start more than 100 successful online businesses. Without exception, all of them have properly addressed three principles that were laid out in the mid 90s as strategic components needed in launching a website. They include content, community and commerce.

It’s amazing how undeveloped the vocabulary is around this process. People tell me they are launching or re-launching a website, but if you are a media company – which is exclusively who we work with – when you say you’re launching a website, you’re really saying, “I’m launching an online business.”