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Tag: landing page copy

Subscription Website Copywriting Tips: How to Use Better Words to Sell More Subscriptions

Most website copywriting tips will fall short of their potential if word choice isn’t a top priority for your copy.

Words are more than just symbols on a page that provide information. They communicate thoughts and ideas. They speak to the human psyche. They evoke emotions. But they don’t do any of these things very well

The Most Common AdWords Mistakes Many Publishers Make

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there’s a big payoff. If you follow the advice below and correct just one of the following AdWords mistakes, you may find that your response and revenue double or even triples – overnight.

Three Membership Website Copywriting Tricks to Improve Sales Dramatically

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their heartstrings (eharmony.com) or tap into all the ways your product will benefit the new member (ladders.com).

Below are some wise tips from our Executive Content Director Mary Van Doren who has mastered the art of writing landing page copy for every type of subscription website.

11 Tips for More Conversions

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. Today, social media is a nexus for engagement online, and can lead to more complex relationships, including turning social media subscribers into email subscriptions and buyers.

SEO and the Benefits of a Free Report Marketplace

4 reasons why you should have a well optimized free report marketplace

If you aren’t offering free download products yet, here’s what you are missing:

An opportunity to start key relationships with the people searching for content on the topics you cover.

The chance to get brand ambassadors to spread the word about your information products. In an article from Amanda MacArthur, Mequoda’s Social Media Specialist, it’s recommended that Facebook “Like” buttons are placed on Thank-You pages associated with free downloads and product sales. When we did this at Mequoda, our “Likes” tripled within a month’s time.

The 9 Essential Steps of a Successful B2B SEO Campaign

How to build your email list by getting inbound links to your landing pages

An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing page plus some self-generated inbound links are your best bets at getting your free product downloaded and your email list growing.

The greatest thing about launching an effective SEO campaign is that, if done right, it can generate traffic for an indefinite amount of time, rather than for just a surge of traffic you might get from a blog reference or Twitter re-tweet.

Why You Should Test Long vs. Short Copy

Landing page guidelines for writing and testing long copy salesletters

In almost every A/B split test we’ve ever done, or convinced a publisher to do, long copy prevails when trying to make a sale. A well-done long copy landing page will beat short copy four out of five times.

Why? Here’s our theory. Long copy tells them as much as they need to know – and much, much more. We know that nobody truly reads an entire 5,000 words salesletter. However, they do skim salesletters and they do find what they’re looking for in all that copy. More importantly, they end up buying a product that they know more about than one they know less about.

A Landing Page Guideline

This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content

(Nationwide)—It’s hard for great products to stand on their own or sell themselves. They often times need a story that heightens the desire for the product and prompts a purchase decision.

To create a compelling story, start by picturing an ideal customer; someone who is a member of the audience that is being catered to. Write directly for this person as if speaking to him or her in person.

Week In Review: April 5th, 2010 – April, 9th 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

SEO Copywriting – It’s a Matter of Practice

Tips on SEO Copywriting from Peter Schaible at the Mequoda Summit in Napa Valley

Week In Review: March 22nd, 2010 – March 26th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

The Investment U Course Landing Page Review

We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of bringing visitors to the InvestmentU.com site with a combination of organic and paid search. In this review, we look at the landing page that InvestmentU.com uses to convert these visitors to customers for its lead product, The Investment U Course.

Five Tips for Improving Landing Page Readability

f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility of the copywriter, whose job it is to keep the message flowing in interesting and easily assimilated (bite-sized) chunks, but there are other factors that contribute to making a website comfortable and easy to read—notably, the choice of typeface.

Five Tips for Writing Landing Page Copy that Increases Conversion Rates

Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the only way to truly discover what works is to test, test, test. But we must remember that there are a few solid copy principles that hold true regardless of product type or marketing medium.

PagePersonalizer.com Landing Page Review

Landing Page Conversions Gets Personal

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

Personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing pages you click on. Glen Hopkins wants to change all that with Page Personalizer.

SqueezePageGenerator.com Landing Page Review

One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better than the old. I say “fun” because there are few thrills in direct marketing as big as creating a new promotion that significantly outperforms the old one. I say “frustrating” because implementing these new strategies can involve a lot of time and work—often forcing us to redo old online promotions that we thought were all set.

2006 Resolution: Test Long Copy to Increase Landing Page Conversion Rate

After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page.

Landing Page Guideline #7: Applying User-Centric Labeling and Language

When Writing Landing Page Copy, it’s Important to List all Benefits and Avoid Using Jargon and Terms Not Commonly Understood by the User