Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: landing page handbook

11 Tips for More Conversions

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. Today, social media is a nexus for engagement online, and can lead to more complex relationships, including turning social media subscribers into email subscriptions and buyers.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Using Landing Pages to Sell Products

Insight on creating sales letter landing pages from our Landing Page Handbook

Download a FREE digital copy of our Landing Page Handbook now

With all the content present on the Internet today, it’s important to create landing pages that are designed with irresistible offers that intrigue visitors.

If you operate a commercial website, the goal of your website’s architecture should be intended to get the visitor to take action. This action could range from buying a product or service, or simply getting the visitor to sign up for a free email newsletter. Either outcome will mark the beginning of a sustainable relationship that publishers and marketers should nurture.

A Landing Page Guideline

This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content

(Nationwide)—It’s hard for great products to stand on their own or sell themselves. They often times need a story that heightens the desire for the product and prompts a purchase decision.

To create a compelling story, start by picturing an ideal customer; someone who is a member of the audience that is being catered to. Write directly for this person as if speaking to him or her in person.

How Many Landing Pages Do You Have?

You may have more landing pages than you think

I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for organic marketing and search engine optimization.

After about ten minutes of conversing he began discussing his website. A very important lesson popped into my mind around this time.

He was talking about his landing page. Yes, “landing page” in singular form. I allowed him to finish his thought then chimed in.

Five Tips for Keeping Visitors on a Website and Getting Them to Take Action from Mequoda Group

This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages

(Nationwide)—There is money to be made online. A key factor in doing so is getting visitors to stay on the website long enough to understand what information or products you provide.

Below are five tips that should be kept in mind while creating sales letter landing pages and working to keep visitors on the website:

A Simple Formula for Maximizing Landing Page Conversion Rates

Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

As a general rule, commercial websites should use the “real estate” of their landing pages conservatively. Whether your strategic objective is to get the visitor to sign up for a free email newsletter, buy a product or start a trial paid subscription, your landing page needs to be tightly focused on a single intention—getting the reader to take action.

Week In Review: July 19th, 2010 – July 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Learn How to Use Multi-Media Content to Intrigue Readers and Keep Them on Your Sales Letter Landing Page

This free Landing Page Handbook offers insight on creating sales letter landing pages that sell

Have You Read Our Landing Page Handbook?

If not, can you write, design and create sales letter landing pages that convert visitors into email subscribers or buyers?

Action, action, action!

I can’t say it enough… Sales letter landing pages are about getting your reader to take action.

If you focus the content of your sales letter landing page on a topic and the single intention of convincing the reader to convert, then you’re starting in a strong place.

Our free Landing Page Handbook: Creating Sales Letter Landing Pages that Sell contains 12 best practices for creating landing pages that sell, be it a paid product or a free one.

Learn How To Create Sales Letter Landing Pages That Sell

Free Landing Page Handbook Released

Landing Page Optimization Book Review: Landing Page Handbook by MarketingSherpa

Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.

Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs the correct conversion architecture, landing page design is key.

Studies and Reviews: Landing Page Reviews

FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper. For even more on landing pages, download our FREE Landing Page Handbook and our Rapid Conversion Landing Page Optimization that Sell white paper.

Landing Pages

Learn how to create sales letter landing pages that sell when you download our FREE Landing Page Handbook.

Landing Page Guideline #1: Writing Effective and Promising Headlines

Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service