Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: landing page

A landing page is any web page that an Internet user can enter a website through. Landing pages are optimized to attract specific audience members.

The New URL Best Practice from Google, Yahoo! and MSN

February 2009 marks one of the select times where search engines help you index content yourself.

Earlier this month, Google told us “carpe diem on any duplicate content worries” in a blog over at Google Webmaster Central entitled “Specify Your Canonical”.

Before you go Googling “canonical” like I did, it means “reduced to the simplest and most significant form possible without loss of generality”. In this case, a “canonical” page is a page with the most authority, and the one you prefer to show up first in search results.

Online Publishing: 11 Tips for Writing a Really, Really Bad White Paper

How to write a white paper that dazzles the socks off of any first-grader

There’s something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed content? Should it come from the blog? Should some of it be new? Should it come from your paid products? Yes, yes, yes and yes.

Press Release SEO Tips – Basic and Advanced

You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.

How can your press release compete with the thousands of press releases that go out every day? Well you can start by making them long-lasting in the eyes of search engines.

Posting press releases on your own site gives you control of your meta data, image ALT tags and other elements necessary for good search engine optimization (SEO). However, when it’s time to submit your press releases to external sites, you lose some of that control.

Online Publishing Book Review: Get Content. Get Customers. by Newt Barrett and Joe Pulizzi

Let’s focus on the third activity – email newsletters. If you want to turn subscribers into customers (and isn‘t that our goal) take notes. You’ve got to stop treating your emails like a lowly sales flyer. It can, and should, be so much more. View them as a tool where the reader finds value and wants to go back to your website for more.

Landing Pages

Learn how to create sales letter landing pages that sell when you download our FREE Landing Page Handbook.

Website Design

New FREE White Paper: Rapid Conversion Landing Page Optimization Guidelines. ALSO, learn how to optimize every page on your site by downloading our FREE Creating Sales Letter Landing Page Templates That Sell white paper.

Online Publishing Book Review: Don’t Make Me Think by Steve Krug

The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into customers or subscribers. Online publishers use organic landing pages when they can’t control where the user is going to enter (or “land” on) the website. Whereas, generally traffic arrives at dedicated landing pages via links from sources the online publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

What are some steps I can take to increase my email subscriber file?

question

What are some steps I can take to increase my email subscriber file?

(more…)

Where should I get content for my free special reports?

question

Creating lots of free special reports is clearly a strategy you strongly recommend. Can you provide some examples of where the content for these free special reports would come from?


(more…)

Please explain more about the “free on free” offer that you recommend.

question


Please explain more about the “free on free” offer that you recommend.

(more…)

Website Strategy 101: The Importance of Effective Website Architecture

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.

12 Online Publishing Tips from SiPA’s Marketing Conference

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great sessions running concurrently. Here are the tips, along with supplemental Mequoda Daily content that can help put you on path to more profitability and success online.

20+ Google Analytics Tips

20+ take-aways from the Google Analytics “Seminar for Success” in Montreal, Canada

Every Page is a Landing Page

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
Sure, that’s one design of a landing page, most likely a rapid conversion landing page or email capture page. Or maybe it’s a salesletter landing page selling a single eBook.

Facebook and YouTube Searching for Magazine Partnerships – But How Can Publishers Make Money?

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: let go of your content, produce lots of video (but don’t try to be TV), build widgets and bring your content to where the users are – YouTube and Facebook. Oh… and don’t forget the power of being a magazine publisher.

Landing Page Tracking: 3 Online Tools

Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there are dozens of landing page tracking tools out there that can tell you more about your audience than a number that increases every time you refresh the page.

3 Sources for “Complimentary” Special Reports and eBooks

Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how to create those complimentary products that we give away in exchange for an email address. Some publishers don’t realize how simple it is to create dozens of these products just from repurposing your existing content—not by creating original content.
We’ve identified three different ways to create complimentary products using your existing inventory:

Elements of an Excellent Email-Capture Page

A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what this page does is capture an email address, normally in exchange for a complimentary gift like a report or other product. To create one that works, there is a checklist of things that every RCLP must be able to pull off.

Mequoda Summit Boston 2008 Coverage: Website Architecture Tips

How to design landing pages that convert visitors into subscribers and buyers

HubSpot’s 7 Website Redesign Tips

HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there’s an e-book called Website Redesign for Marketing Results that lists these 7 website redesign tips.

4 Steps for Building Email Circulation

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.

9 Ways to Drive Website Traffic to Your Freemiums

Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see

Use Internal Links to Increase Google PageRank

Building an internal linking strategy with your downloadable products will increase visibility and conversions

Upsell Landing Pages

Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed delivering conversion rates as high as 20 to 30 percent, depending on the offer.

Text Links

Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database circulation. They can also be used to direct traffic to an advertiser’s landing page.

Sales Letter Landing Pages

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.

Rapid Conversion Landing Pages

Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer).

Priority Code Landing Page

Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product. The access code is typically provided by the publisher in promotional copy.

Internet Marketing

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising.

Glossary Landing Pages

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Floaters

A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report a two to three times increase in conversion rates when pop-ups are replaced with Floaters.

Dedicated Landing Pages

Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Directory Landing Pages

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

How to Build a Meta Tag Page that Ranks High in Search Engines

Three ways to build a meta tag page and how other publishers are using them
A meta tag page is a page that lists all the content a site has about a particular tag or keyword. The difference between a tag page and a topic page, is that a tag page doesn’t necessarily get elevated to the navigation level.
The literal translation of a meta tag page is “a page about other pages”.

Article Landing Pages

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Access Challenge Landing Pages

Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.

Three Email Newsletter Templates & Best Practices

How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing

Making Money Online

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies

Creating Effective Media Websites

Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic

8 Reasons to Use a Solo Orderflow

Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on these topics: cruises, safaris, island getaways, business travel, family vacations and Disney. Since you only have one book on cruises, not several books on the topic, then you should use a solo orderflow.

Harvard Health Letter Sales Letter Landing Page Review

Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.

Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting a paid subscription publication online.

Knowing the smart marketers at Harvard, we have to believe that this is a deliberate choice. As we recall, they don’t use this “bare minimum” approach in print promotions: their paper direct mail that we’ve seen consists of strong, long-copy sales letters that sell the publication and its benefits, and sell it hard. Why then would they opt for this “bare bones” approach online? This review really addresses a broader, more important question: are online and offline copy fundamentally the same or fundamentally different?

Amplify SEO with Author Landing Pages

Looking for niche keyword phrases to amplify your results in search engines? How about a name?

6 Ways to Improve your Website Conversion Rates

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods

SEO Copywriting Secrets

Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers

If a tree falls in the forest, and no one is there to hear it, does it make a sound? If a copywriter creates a great landing page and no one finds or reads it, does it have any impact?

While the answer to the first question may be debated forever, the answer to the second is a clear and resounding “no.” For the words we write to have any impact, they must be read. And to be read widely, they must be found by search engines.

12 Master Landing Page Templates

Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a mutual transaction.

The end goal of a landing page can be to get users to:

Landing Page Keyword Research

Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google

In September 2007, we initiated a massive update to the original keyword research we had conducted when we launched Mequoda Daily in August 2005. Our plan was to take each of our existing primary keyword phrases (also known as the 10 topic pages you’ll find at Mequoda Daily) and run them through some keyword analysis to discover more niche, secondary terms that we “could own” – aka be in the number one position on page one in Google.

SiPA Coverage: Write Better Subject Lines!

Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA’s 32nd Annual International Newsletter & Specialized-Information Conference

Live Coverage: Mequoda Summit Session 5 – SEO Copywriting and Campaign Management

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products

Live Coverage: Mequoda Summit Session 6 – Designing Effective Media Websites

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors

Live Coverage: Mequoda Summit Session 4 – SEO Research and Analytics

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to pages ratio, you can choose your keywords based on your likeliness to show up on page one.