FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper. For even more on landing pages, download
With Topic landing pages, persistent navigation is the key to success
The key to success is to send users to landing pages that are specifically designed to fulfill their goals.
How to create an OFIE that effectively turns website visitors into email subscribers
We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the
The Home landing page is your first opportunity to make a good impression
Organic landing pages are full of content that is designed to be attractive to both users and search
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
The priority code landing page lets you know where sales leads originate in order to control advertising expenses.
The priority code landing page is a hybrid dedicated landing page that's part
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.
We often write about the importance
February 2009 marks one of the select times where search engines help you index content yourself.
Earlier this month, Google told us “carpe diem on any duplicate content worries” in a
How to write a white paper that dazzles the socks off of any first-grader
There's something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
Let’s focus on the third activity - email newsletters. If you want to turn subscribers into customers (and isn‘t that our goal) take notes. You’ve got to stop treating your
New FREE White Paper: Rapid Conversion Landing Page Optimization Guidelines. ALSO, learn how to optimize every page on your site by downloading our FREE Creating Sales Letter Landing Page Templates
The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into
[question]
What are some steps I can take to increase my email subscriber file?
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In our view, building a large email subscriber file has a lot to do with the keywords you
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Please explain more about the “free on free” offer that you recommend.
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Ok, so we explained that the real conversion architecture that will happen on your site if you architect it
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
Remember those "hit counters" you used to see on the bottom of websites (I'm digging back to 1999 here) that told the site owner how many people visited their website?
Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how
A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what
HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there's
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see
Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective
Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These
Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost
Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product. The
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes
Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search
A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it's not.
Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers.
A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These
These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization
Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or