Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
A Mathematical Formula for Increasing Landing Page Conversion Rates
Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with
As you may already know, most people arrive at a website and within less than 10 seconds can determine whether it's clean, professional and worth their time. Your landing page
In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
Some online PR distribution services are free, and some are paid.
On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries
If you take a close look at the Media Pyramid, you'll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal
What is a landing page?
Some say "it's the first page someone sees on your site". Others say "it's a webpage viewed after clicking a link in an email."
We've also heard
Audience development with the help of online PR
We see lots of publishers that still don't understand how to integrate the Internet into their marketing operations. They understand the importance of
Use both as part of an effective internet marketing strategy
A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's
Landing Page Design Tips: Want to know a secret? Of course, you do. Everyone loves secrets. As Homo sapiens we always want what we can't have and that includes desiring
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
Publishers should be using the retail channel—online, offline, or both—and their products sold at retail should, at a minimum, mention a companion website on the package. Even better, the product
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of
When selling a product through the retail channel, always give buyers your URL and a reason to visit to your website. Include, for example, an offer—either implied or overt—that encourages,
People use formulas for a reason, and the reason is that they work. An example is the "who else" formula for writing headlines—"Who Else Wants to Speak French Confidently and
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
The Mequoda Landing Page Scorecard outlines the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer
When we review landing pages, it's common for us to come across letter copy that's competent but average, and there are many things in the copy that our copywriters would
We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of
Offer a Benefit in Your Landing Page Headline
We love it when we find a headline on a landing page that actually offers a benefit and a subhead that backs up
The first rule of the Mequoda Internet Marketing System is to make it as easy as possible to start a customer relationship—and give something away. Don't ask for the money
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Landing Page Design: Always Test Graphics
The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page:
One of the Internet's leading online publishers tested a simple technique for increasing his email newsletter signups and saw a very impressive lift as a result.
The leading publisher is Andrew
The biggest flaws are the lack of a unique selling proposition in the headline and lead and failure to establish the qualifications and credentials of the course creator or publisher.
My
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter
Landing Page Optimization Tips from ThePowerofPositiveHabits.com
Perhaps you think self-help gurus such as Dr. Phil, Dr. Laura, Tony Robbins and John Gray are a godsend to troubled Americans. Alternatively, you may
Landing Page Scorecard: Rose-Growing-Secrets.com
Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of
We are back now with another offer from her highness, Alexandria Brown, "The Ezine Queen." "The Queen" has brought you into her kingdom earlier by selling you her ezine course.
Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional.
He has a huge portfolio
In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners.
These are people who are
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As
The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive
With the demand for information about illness and health, it's not surprising that many physicians and traditional publishers have teamed up to begin online newsletters that address these issues. Many
With a few judicious tweaks to this sales letter landing page, he might sell even more.
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among
An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the
In business it's location, location, location. And of course online, it's your list, list, list. Back when there was no Internet, the only way to communicate with your prospects or
Even before the Internet took over our lives, there were marketers who made a great living offline promoting their products and consulting services.
One man, speaker/copywriter/consultant Dan Kennedy, was someone who
Ali K. Brown's Landing Page Shows You How To Boost Business with Your Own Ezine—and More
In business it's location, location, location. And of course online, it's your list, list, list.
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
Google AdWords is the #1 way to test and quickly increase targeted website traffic.
Unlike most other sources used by the Mequoda Internet Marketing System to drive targeted website traffic, Google
Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart, but forgetting to install cash registers. What's the point?
In direct mail advertising, one
Dan Kennedy's Free Gift Landing Page is a Great Site to Model
Even before the Internet took over our lives (and I mean that in a good and bad way) there
With gardening season upon us, it seemed like a good idea to have John Clausen do a landing page review of GardeningSecretsandTips.com.
John points out that there are few hobbies or
How can you decide on the right design for your landing page?
Beauty is relative, cultural, genetic and ever-changing. Beauty is in the eye of the beholder, and aesthetic judgments are
n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the