TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.
Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you're well aware there's no
Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long
My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice
Building a targeted, opt-in free email newsletter database is job one for website publishers who use The Mequoda System. The size of your controlled circulation email newsletter, and the revenue
The Hume Group has been in the self-help education arena since 1974. Like Nightingale Conant, they’re one of the granddaddies of that genre. They specialize in providing financial security education
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial
There are a few glaring problems with the Cleveland Clinic Heart Advisor landing page. Mostly, they are not using effective copywriting techniques to sell this newsletter. Instead of promising readers
MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance
You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study
Can a person (moi) who has never had a weight problem review a landing page that markets healthy recipes which enable someone to lose unwanted pounds? "Yes!" he emphatically says
It’s really quite difficult to find fault with an organization that devotes its time and resources to helping people train and care for their dogs using natural techniques and products.
Andrew Harper's Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. The publication claims 85 percent of its executive subscribers
We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a
Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that
At first blush, you would probably expect that a world class publication, with all its resources and media knowledge, would have a truly inspiring landing page. They are, after all,
Two of the publishing industry's leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative
If you divide products into two categories—must-have and nice-to-have—newsletters fall decisively in the latter. No one needs newsletters. As Bill Bonner, founder of Agora Publishing, a large consumer newsletter publisher
“We don’t turn back our odometers.”
When I first logged on to the sales letter at SuperAffilateHandbook.com, I liked the clean design and the bright colors. However, I can’t say I
It's no secret that we at the Mequoda Group are big fans of the Motley Fools. In our Motley Fool Media Network Case Study, we chronicled the company's admirable history
If the advent of the World Wide Web and the superabundance of information it puts within easy reach has done anything for me, it's made me a much better consumer
Depending on who’s counting, there are at least 160 paid-subscription financial newsletters published in North America. The most popular focus on stock recommendations, but there are others covering everything from
The global consumer electronics company Samsung currently has a campaign running on Forbes.com which caught our eye at Mequoda. The animated rectangle advertisement on the top of the magazine's homepage
The Morningstar® FundInvestor™ landing page, when measured against our Landing Page best practices model, is ineffective and dysfunctional. This review is of one page on the MorningStar.com website, a link
The Richebächer Letter, published by Agora Financial, uses one of the more bare-knuckled attempts at turning fear into threat that we've seen to date. The copy on their sales letter
The Accounts Payable Network serves its members very well. There is an enormous amount of content here, creating an invaluable resource. It's hard to imagine an AP professional not wanting
Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page
Capturing Your Visitor's Email Address on Your Landing Page Allows Opportunity for Follow Up, Significantly Increases your Conversion Rate and Gives You a Chance to Grow Your List
Adding User Testimonials to Your Landing Page Increases Conversion Rates, as they Comfort and Reassure Your Customers that Other People Have Bought and Been Very Satisfied with your Product or
Few Things Destroy the Credibility of a Landing Page More Quickly than Content that's Out of Date. Remember to Keep Things Fresh and Always Offer an Urgent Reason for Visitors
The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors' Mental Model
Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service
Seth Godin, Father of Permission Marketing and Internet Pioneer, Delivers a Dysfunctional Website
Why is it that some of the best, most commonsensical and trusted marketers don't practice what they preach?
In this scenario, inspired by Frank Kern, you send up a trial balloon and let your potential subscribers tell you what they want, if anything, from your proposed information product.