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Tag: landing page

A landing page is any web page that an Internet user can enter a website through. Landing pages are optimized to attract specific audience members.

Great Copywriters Create Headlines that Echo

The folks at Investing Daily are some of the smartest direct marketers on the planet. And perhaps better than being smart, they are disciplined.

Nine Tips to Persuasive Copywriting

How to become the best copywriter you can be

New copywriters often wonder how to become the best they can be. The key is to focus on tried and true elements of copywriting that haven’t changed much throughout the years, even if mediums and platforms have changed.

This article serves as a brief guide to persuasive copywriting. After you get these fundamental elements down, you can begin focusing on incorporating keyword phrases into your copy for search engine optimization.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Tablet Publishing Trends

In 90-minutes, discover what’s important to publishers in an evolutionary market…

How to Increase Landing Page Conversion Rates by Focusing on the Details

First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.

A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done this a few times, I answered that it would take 50 to 100 hours of copywriter time to create a great landing page.

5 Reasons to Test Your Landing Pages

Landing page testing is necessary for higher conversion rates

Who here is a landing page testing fanatic? I’m sure there are a few in the group. Landing page testing is a focus for some publishers, but unfortunately, not enough publishers and marketers. In fact, less than 45% of marketers have reported trying A/B tests. Only about 20% have reported trying multivariate testing.

The Landing Page Testing Roadmap

7 areas to test on your landing pages

On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to test?

The first thing that would always come to mind in tests for me, pertained to email marketing and the subject lines used to get people to open. I equated this to landing pages and decided that the headlines of pages were important to test.

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Developing Towards Website Supremacy

Four webinars that will help you define, optimize, and analyze your website’s content

How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its audience members. It would share content, inform interested readers, and offer online business strategies focused on revenue generation.

How do you think website supremacy can be achieved?

Understanding Google Analytics

In 90-minutes, learn which metrics really matter

Twitter Advertisements Driving Significant Revenue

Twitter’s design fits well in a quick moving Internet landscape. The 140 characters or less can grab attention easily, and drive traffic to a defined landing page. What some advertisers are also discovering is that Twitter meshes well with advertising.

Recently, the discussion about Twitter’s mobile advertising ability has come to light, and as WSJ.com points out, “Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com.”

Updating SEO For Video Landing Pages

Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content

Offering video content is an exciting endeavor for digital publishers. And beyond the excitement of reaching the online community with this content, it can help you build a larger audience.

3 Tips for Converting More Visitors with Your Website

Website landing page suggestions that will help you build a larger audience

When audience members arrive on your website, they have a few options. If they find your content relevant, they can check out other aligned articles. If they don’t find the information to be what they seek, they can bounce off your site. If they determine your content is top-notch, they may decide to receive updates with email newsletters.

Getting Social to Improve Search Rankings

Two ways to increase your SEO power away from your website

SEO is such a small acronym with such large potential. And in today’s digital landscape, SEO isn’t just about using keywords on your website. There are additional ways to optimize your content that leads to better ranks in Google. Let’s take a look at some of these strategies now.

A New Tool for Audience Development

As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been very beneficial for me. However, the most valuable audience development tool is something I only recently started using.

This tool is inherently for professionals who have a hand in managing overall content strategy; the topics being targeted and the keyword phrases being used in the process. It also relies on the content marketers favorite product – the free report.

4 Core Goals for Digital Publishers on Twitter

Beyond the followers of your content, Twitter is its own community. People use the social network to share and consume information. As a digital publisher, you are a valuable source of information that people want to hear and learn from.

Digital publishers who are new to Twitter should consider these six core goals, which dictate your activities on the micropublishing social network.

Audience Development Consultant for Hire

Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face

As a consultant, author, and speaker for more than 20 years, I’ve had some practice writing many variations of my professional bio. For me, it’s much easier to write a bio for someone else, than it is to write one about myself. Back in college, writing your own bio was an early learning assignment. My favorite version of the workup was to write the bio you’d like to have in 10 years. Later in life, I took a course on seminar marketing, which focused intensely on writing long form bios for seminar leaders. Most recently, I’ve added search engine optimization to the biography writing process. While every good bio should be optimized for the individual’s proper name, there are instances where it’s possible to take it a step further and optimize the bio for a generic search terms.

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

5 Ways to Amplify the Reach of Your Editors

Content marketing tips to build a bigger audience

Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at your company. They speak directly to readers through witty blog posts, metaphoric photos, and real-time replies to comments on your blog.

12 Audience Development Tips

These audience development tips will help you attract, obtain and convert casual visitors to your website

There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.

For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO press releases. These audience development methods will help you target audience members through search engines by utilizing keywords relevant to their interests.

The Best Reporting Interviews Happen

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. “Our subscribers like them because they are seeing exactly how another company—a successful one—operates; they’re pragmatic.”

11 Tips for More Conversions

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. Today, social media is a nexus for engagement online, and can lead to more complex relationships, including turning social media subscribers into email subscriptions and buyers.

Did Facebook Convince You to Start Buying Ads Too?

According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that “revenue increased, in part because it served up 42 percent more ads, and in part because it was able to charge an average of 18 percent more for each ad it served.”

And right before last week’s big Facebook announcement, Kafka predicted that Facebook was “still selling the sellers, trying to convince them to send real money — Google-sized money, or better yet, TV-sized money — their way.”

12 Tips for Using Video and Examples to Watch

TweetChat Yields a Screenful of Video Tips

It’s revealing no secrets to say that video has become a huge tool for engaging and selling on the Internet. How many of us start and end each day looking at various posted videos? Yet how many of us use video to help engage and market on our company’s websites? Clearly not enough.

Video was the subject of SIPA’s lively, weekly Wednesday TweetChat yesterday. Many thanks to Lindsay Konzak and Jenel Stelton-Holtmeier of MDM News/Gale Media for their extensive participation. Check out one of their very engaging videos here. Also participating was Eleanor Meredith of Irving Levin Associates; see one of their excellent interview videos here. And another participant was Lucy Swedberg of Wellesley Information Services. Watch their well-done video of a story on toy manufacturer Hasbro.

SEO Audits Can Change the Course of History

Are you prepared to drive the most website traffic possible?

Sometimes it’s the little things that make a huge difference. That concept relates directly to search engine optimization because simple changes to the content on your website can result in more landing page visibility.

Imagine making a few changes to your website and receiving thousands of new visitors because of it.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Mequoda Tops 30,000 in January

3 best practices for increasing website traffic

January 2012 has been a record setting month for Mequoda Daily.

As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some slight changes that many can implement easily.

Digital Publishing Tips Found On-Demand

Are you looking for ways to optimize your entire digital publishing business?

Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.

For instance, the design of your media website is crucial to consumer usability and product monetization. It also needs to be Google-friendly so more audience members can find your content.

5 New Ad Platforms Publishers Are Trying in 2012

Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want to start checking out. The downfall to Google Adwords is that you’re really relying on keywords and geographic location in terms of how specific you can target clicks, and this can get expensive. The smaller you can make your target, the less you’ll spend and the more qualified leads you’ll be sending back to your website.

Easily Assign Multiple Authors to a Post with Co-Authors Plus

You’ve just wrapped up another successful week; Articles were posted and traffic keeps going up. A reminder alert from your calendar app flashes on your computer screen letting you know that Jim is going to be on vacation starting on Wednesday of next week. Jim’s one of your senior editors and is about 50% done on 6 posts he’s working on. Looking at your editorial calendar you notice that a few of them are posting soon. This is where Co-Authors Plus springs into action. You can quickly assign your new editor David to all of Jim’s articles he’s working on, ensuring they’ll be finished.

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.

Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – the type that people don’t necessarily want to share freely.

Five Publishers, Five Creative Attempts At Boosting “Likes”

You have all the control in the world getting people to “like” you when they’re visiting your website. Host a dominant “like us” button, hope it gets clicked, and you’ve earned yourself a new subscriber. On Facebook, you can gain that same type of control with a Welcome Page. Welcome Pages are designed to convince the visitor to “like” your page in the same way you use a landing page to get someone to sign up for your email newsletter.

Subscription Website Triple Play: When Three Offers are Better than One

Why product, price, and offer have never been more important

The rush to create and sell digital information products is leaving a lot of money on the table. While I believe every publisher should be partnering with Apple, Amazon, Barnes & Noble, and Zinio to sell digital magazines, newsletters, and books, the opportunity is much larger.

The one-size-fits-all nature of digital retailing limits the offer options available to a talented subscription marketer. Further, because there are more than 100,000 magazines and newsletters published around the world, the big online retailers have their hands full. Smaller publishers will never get the attention accorded the mass circulation titles.

The Value of Hyper Linking Keyword Phrases for Mequoda System Publishers

A Mequoda System is a complex system designed to point users towards rapid conversion landing pages

At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best practices during the Decoding Google session.

One of the tools we relied on heavily for this study was SEOmoz, who provides SEO software and strategies to their audience members.

Week in Review: September 26th, 2011 – September 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Updated Free Report Discusses How to Increase Conversion Rate

Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines

Download a free copy of Rapid Conversion Landing Page Optimization Guidelines now

Most content marketers we talk to wouldn’t mind having a higher conversion rate.

How about you – would you like to have a higher conversion rate? If so, we have a major suggestion for you…

SEO and the Benefits of a Free Report Marketplace

4 reasons why you should have a well optimized free report marketplace

If you aren’t offering free download products yet, here’s what you are missing:

An opportunity to start key relationships with the people searching for content on the topics you cover.

The chance to get brand ambassadors to spread the word about your information products. In an article from Amanda MacArthur, Mequoda’s Social Media Specialist, it’s recommended that Facebook “Like” buttons are placed on Thank-You pages associated with free downloads and product sales. When we did this at Mequoda, our “Likes” tripled within a month’s time.

Launch Process Updated to Include Paid Media for Driving Website Traffic

The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business

I recently spoke to a friend and colleague about our upcoming Mequoda System Strategy Workshop at the Mequoda Summit East 2011.

While he likes the new 44 steps outlined in this session for starting and running an online business, he commented on one specific aspect of the strategy; the fact that the traffic strategy we outline relies totally on organic methods like SEO, SMO, link building and email.

The Social Media Kick Your SEO Campaigns Need

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:

Final Checklist for the Mequoda Summit East 2011

Prepare yourself for the best, actionable advice for content marketing and online publishing

Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.

Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on September 13th.

Statistics on Facebook Advertising Released

Discover how age and gender handle click-throughs and “Likes”

Do you remember a time when social media was so new that no one knew how to monetize or what key audiences were?

Since social media is still in its infancy, that time wasn’t too long ago.

Mequoda Summit: Reduced Pricing Ends Today

If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity – Register now and save

With the Mequoda Summit East 2011 exactly two weeks away, it’s time to commit to making your online content-based business stronger.

The Mequoda Summit East 2011 features:

Announcing the New Mequoda Summit Agenda

We’ve made changes to better connect attendees with speakers and thought leaders

With our Mequoda Summit East 2011 only a few weeks away, we made a big change.

This changed involved making our sessions more accessible by all in attendance.

The Truth: Why It’s Really Called Email COPYwriting

Copywriter Peter Schaible explains why it’s really called COPYwriting

According to the Merriam-Webster dictionary, the word “copy” means that something is a “matter to be set especially for printing”, or “something considered printable or newsworthy”. In other words, it’s print that’s meant to be copied.

However, I learned a trick once from one of my favorite copywriters and a person whom I’ve worked alongside for years Peter A. Schaible. According to Schaible in The 17 Best Email Subject Lines, “all editors and copywriters are veteran thieves. They all study, admire and copy each other’s work. Maybe that’s why they call it copywriting.”

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

9 More Clients

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

How To Track Competitors: What They’re Selling & How They’re Selling It

Discover how to track competitors and the tools that make it a little bit easier

Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to notice IMDB expand into the Amazon space around 1998. As of late, one of the biggest trends in digital media is to buy your biggest opponent, or whomever makes a product that you should have made yourself. Google does it (YouTube, JotSpot, Motorola Mobility), Twitter is doing it (Tweetdeck, BagCheck, BackType, Tweetie, etc.) and every other “2.0” web business who is likely to make it through the bubble is doing it.

5 Best Practices for Using Web Videos on YouTube

Utilizing these tips will help your video strategy on YouTube

Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content online.

This year has already seen a record of video watchers, as nearly 179 million people watched online video content in June alone.

Week in Review: August 8th, 2011 – August 12th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How We Increased Conversion Rate By More Than 30%

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months

We occasionally run organic marketing tests at the Mequoda Daily and enjoy sharing the results with our community.

The latest test we ran has resulted in a 32% increase in overall net conversion rate on our rapid conversion landing pages, all thanks to a radical change to the template.