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Tag: landing page

A landing page is any web page that an Internet user can enter a website through. Landing pages are optimized to attract specific audience members.

Five New Books Deliver Key Marketing Insights

New Books Add Value to Today’s Marketing Discussions

Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:

1. “Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect With Customers, and Create Products That Grow Your Business Now” by David Meerman Scott.
The featured SIPF Awards Luncheon speaker at SIPA 2011 this June has responded to our new “real-time” world with this lively read. In this excerpt, you can see why we are all looking forward to his talk:

Week in Review: April 11th, 2011 – April 15th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

4 Ways To Make Your Landing Page Quick, Clear & Easily Understood

The most effective landing pages follow these four checklist items

Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list said, “and much, much more?” Well, here’s a news flash…nobody with an IQ higher than room temperature believes that there is “much, much more.”

If you actually have more benefits or features, put them in the list.

Landing Page Optimization: 4 Mistakes to Avoid

Suggestions for landing page optimization that will help your landing pages perform better

Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then your landing pages could probably be performing better.

At the Mequoda Summit West 2011, Matt Humphrey, Chief Marketing Officer at Fortis Business Media, and Rafael Cardoso, Senior Online Marketing Manager at Business and Legal Resources presented a session on landing page testing and optimization.

The Five Stages of SEO Denial

How to Get Targeted Website Traffic with a Keyword Strategy – and Like It!

Whenever you get together with a group of editors from several different publications, you’ll always find yourself with a mixed bag of professionals who either love or hate search engine optimization.

In general, the editors who love SEO are the ones who have seen the results. These editors don’t just believe in SEO, but they’re excited about it. I group myself into these kinds of people and often refer to myself as an “SEO junkie”.

Charlie Sheen can have his seven-gram rocks, I’ll have my keyword research.

Click This: 4 Tips for Creating Better Buttons & Text Links

How to create links and buttons on your landing page templates that users want to click

There is not a more common problem with landing page marketing, than designers who can’t take a user from the story to the sale.

Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to make them as easy as possible to understand and use.

Regardless of how long your sales letter landing page is, or how many “order” buttons you imbed in the copy, clicking on the link or button should bring the user to a simple, easy-to-follow order page. Too many order options for too many offers and products can be confusing. And the confused mind always says “No!”

HOW TO: Get SEO Visibility for Just About Anything

Inbound links won’t mean jack if nobody is searching for you

Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial content they are putting out, and product producers don’t want to think of keywords when they think of coming up with a catchy product name. I promise, you can get SEO visibility and still maintain the integrity of your content.

Direct Mail is Changing and You Should Know

Resurgent Direct Mail Featured in Thursday’s Webinar

Direct mail may not be all the rage right now, but it’s definitely some of it.

In the U.K., Royal Mail is considering a payment-by-results plan where direct-mail marketers would only get charged for the success they have—new subscriptions, sold books, etc. According to MarketingWeek, “Royal Mail media director Mark Thompson says the offer would be a ‘real statement of intent’ to marketers considering using direct mail for the first time or returning to the channel.” Royal Mail has also launched a new product called Advertising Mail that will mean that some direct mailers will pay less than other people, below the rate of inflation.

How to Write a Better Email Call-to-Action

Four tips for getting more people to read your email and buy your product

Back in the day, you’d get an elaborate direct mail piece that may have lasted three to five pages. With the luck of a talented copywriter, you might even get people to read the entire letter, but they might at least skip to the end after reading through.

This method doesn’t work in email because people don’t like to scroll. They want to know right away, what you’re offering so that they can determine if they want to read the rest of your copy.

How to Get Customer Testimonials That Convert

A 4-step checklist for optimizing your landing page with testimonials

When someone tells you what an amazing job you are doing, or how your product has changed their life, they are giving you a testimonial. They are testifying to your credibility and overall awesomeness.

Now that social media and online reviews are amplifying word-of-mouth marketing, it’s becoming easier and easier to quote someone talking about your product. Simply doing a search for your product using can often give you valuable insight about what people are saying.

If restaurant websites are taking official testimonials from foodie blogs, review sites like and notes from Tweets, there’s no reason a publisher can’t use their own resources. If a blogger reviews your product, feel free to snag a clip of their review. If someone mentions you on Twitter, that counts too!

Build a Bigger Audience with White Hat SEO Campaign Management

Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit

In the Mequoda Daily yesterday, I talked about a rare chance to see inside one of the most successful SEO campaign management operations on the planet that includes hard data, which has now been gathered over a two and a half year period.

When it comes to SEO campaign management, theory is great but skill-building activities are priceless.

The Absolute Simplest Way to Find an SEO Keyword

Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page

If a blog or sales letter is never found in a search engine, does it even exist? If that same blog or sales letter doesn’t speak the same language as its target audience, does it make a sound?

Think about these two things for a minute.

If you’re spending all of this time writing and launching a landing page, don’t you think it would be worth a little extra time to make sure the only light of day it sees isn’t through a tab on your website, or through your selective email list?

Keyword research, in its simplest form, is easy.

Mequoda Summit: Last Chance to Save!

Current Early Bird Pricing Expires Tuesday, March 15

Register now for the Mequoda Summit West 2011 and save

The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?

We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet.

5 New Books by the Authors Who Rocked at Marketing Them

Increase website traffic by reading these books and marketing them like their authors

Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing it was. Other times you watch a movie that hit you so hard, that you need to recommend it to all of your friends.

Week in Review: February 28th, 2011 – March 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

4 Tricks for Saving Landing Page Visitors for Later

How to design your websites and landing page templates to keep visitors coming back

The “bounce” rate of a website is an annoying metric. When someone comes to your websites and “bounces” back to the search engine to find another listing, you’re left with the following questions:

Why did they leave?
Did they find what they were looking for?
Did we offend them?
How can I get them to come back?

Once you’ve captured your prospect’s interest by getting them to your website, it’s important to keep your name, product, and/or service in front of them by using the following checklist.

A 4-Part Checklist for Webifying Landing Pages

Landing page templates that use technology should enhance the sales message, not replace it

Ten years ago, Internet users were completely comfortable and happy to use the web as a reading medium. Websites that were purely text and simple images were enough to get their engines running.

These days, even six year-olds would scoff at the simplistic web pages we used to consider acceptable. Websites with no graphic design or style sheets aren’t taken seriously, and in most cases, probably still bear an old copyright of 1999 if you look close enough.

Week in Review: January 31st, 2011 – February 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Don’t Write Another Landing Page Without This 4-Step Checklist

An outline for going from story, to product to sale

Even the most inventive and unique products can’t sell themselves. If someone packaged up the cure for world hunger into an eBook and sold it for a penny, it wouldn’t even make a dime’s worth of revenue without a well-written and convincing landing page.

This is why the copy on your landing page is so important.

Content Marketing for Editors

A program agenda vital for 21st century online editors

In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague David Zinczenko at Men’s Health.

We’ve put together a content marketing program for our spring Summit that will make David proud.

The 9 Essential Steps of a Successful B2B SEO Campaign

How to build your email list by getting inbound links to your landing pages

An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing page plus some self-generated inbound links are your best bets at getting your free product downloaded and your email list growing.

The greatest thing about launching an effective SEO campaign is that, if done right, it can generate traffic for an indefinite amount of time, rather than for just a surge of traffic you might get from a blog reference or Twitter re-tweet.

Write Better Landing Page Headlines With These 4 Tricks

Convince your would-be customers with facts, not hype

A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and tells the reader why it would be beneficial for them to keep reading.

How many times have you visited a new website and been confused by what is being offered?

It may seem hard to believe, but far too many landing pages fail almost immediately by offering up lackluster headlines and subheads. The visitor who’s reading your landing page wants nothing more than the answer to this question: “What’s in this for me?”

Tips for Selling Ads From Ad-based Models

It Pays to Listen to Those Selling Online Ads

“We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift Media (formerly AccountingWEB). It’s interesting, that even for an advertising-based business model, cultivating relationships grabs the headlines. Donna Jefferson, publisher of Chesapeake Family, another ad-based model, shares similar thoughts. “We tell each advertiser their impressions and click-throughs, and they have been thrilled with their results,” she says. “It has taken some advertiser education, especially concerning what to put in a web ad and what to do with a landing page.”

SEO Campaign Management


What is SEO Campaign Management?


Optimizing content for search engines has become an everyday practice for online publishers and content marketers.

SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.

The strategy of SEO campaign management, when executed properly, helps increase visibility, email conversions and overall revenue through an array of activities.




Content Marketing Strategy #2 – Use Many Platforms

This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content

(Nationwide)—The Internet has become a media-rich landscape ripe for content marketing. Users can find content that interests them in many different formats, from written pieces to audio and video.

This is part of the reason why the Internet’s popularity continues to increase. Online publishers and content marketers can take advantage of this landscape by engaging in content marketing on many platforms.

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

Video Email Marketing: Is 2011 The Year For It?

Will you be testing video email marketing to increase click-through rates this year?

Late in 2010, many different marketing research companies has posed the question, “will 2011 be the year for video email marketing?”

It’s a valid question, considering that online video is finally getting its bearings and it only seems right that we’d start embedding in email our great new videos that are already increasing our landing page conversion rates, right? Well let’s see.

Marketing Thought Leader Don Morgan noted in an October article that GetResponse conducted a survey that “predicted a dramatic increase in the use of video in their email marketing program, with over 80% of respondents indicating they would begin or expand their use of video emails this year.”

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

Week in Review: January 3rd, 2011 – January 7th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How a Tweet Can Boost Your SEO Campaign

Three tips for getting more re-tweets to boost search engine rankings

Last month, both Bing and Google confirmed that Twitter has a direct impact on search engine rankings. We reported this a long time ago, but confirmation is always in the favor of any analyst.

By tweeting a link to your article, landing page, or any page that you want to get ranked, you are giving the page an immediate boost for being indexed. While search engines might otherwise take a day or two to index a new blog or page, a tweet from Twitter will get it indexed within the hour, sometimes almost instantaneously.

This however, doesn’t necessarily increase your search engine ranking, it’s simply a means of getting indexed. The next step is to get others to also share your page or blog article.

Website Architecture Guidelines for Grabbing More Emails

Tips for building your email list with a more effective website

Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors at a later date, using alerts or newsletters. If a website does not attempt to capture the visitor’s email address, visitors may never revisit.

Some websites are more oriented toward relationship building than others. For example, a simple brand-building website, where the purpose of the site is to deliver a message about the company or product, could have some level of success without doing a great job at relationship building.

On the other hand, blog or editorial website that doesn’t do a good job of relationship building would be considered an utter failure. While every website should have an email capture method, for an editorial website, capturing opt-in email newsletter subscribers must be Job One.

The Rapid Conversion Landing Page, Step-By-Step

SEO Campaign Management 2011 will contain all you need to know about the RCLP

In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).

They included the keyword density to strive for, the amount of words to use in your RCLP and the number of email asks that should be included in every rapid conversion landing page.

Writing and Designing the Rapid Conversion Landing Page for SEO Campaign Management

Website components for more conversions

Online publishers have a challenging job nowadays.

Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at least, as many who experience free content are often persuaded to pay for additional, aligned content.

Easy Landing Page Templates You Can Buy

Landing page templates for a tight budget and overworked staff

Landing pages can be the bane of some people’s existence. If you don’t have a template built into your content management system, it can be even worse. If you need different landing page templates for different products, your to-do list gets longer and longer.

If you don’t want to design your own landing page templates, are low on resources, or are simply looking for design ideas, here are a few places online where you can window shop.

Week in Review: December 20th, 2010 – December 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

How Important is Website Speed?

Identifying whether or not load time is a factor in your website homepage bounce rate

Your website should load in under three seconds. People expect information these days to load instantaneously and require no-effort to consume. Two phenomena contribute to the users expectation of download time:

1. Broadband has dramatically shortened download time and
2. People are no longer going to the web just to be entertained, they are looking for information.

If they can’t get a lead on what they are looking for they will Google their way right off your site and onto another.

The Pingdom Tool will test your full website page by loading the complete HTML page, including objects such as images, CSS, JavaScripts, RSS, Flash and frames/iframes. The tool then acts as a web browser would and loads the page.

Understanding SEO Campaign Management

Elect SEO campaign management in 2011 as your main strategy for organic search engine listings

Optimizing content for search engines has become an everyday practice for online publishers and content marketers.

SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.

The strategy of SEO campaign management, when executed properly, helps increase visibility, email conversions and overall revenue through an array of activities.

Follow Google’s Landing Page Guidelines to Improve Rank – Part 2

How transparency can improve your overall landing page quality score.

According to Google, there are three main components that determine your overall landing page Quality Score. Today we’ll discuss the second component: maximizing your site’s transparency.

Why is transparency important? Transparency enables you to build trust with users. To maximize you site’s transparency, here are three areas you should pay attention to:

Week in Review: December 13th, 2010 – December 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Three Sources of Traffic for Your Freemiums

Increase website traffic with better freemium promotion

When you’re giving something away, it should be easy to get people to take it right? Well, that’s not always the case. First of all, a lot of people don’t trust the word “free” and require some convincing. Second, you need to have enough traffic coming to your website in order to get people to download at all. The more inbound links and website traffic you get to your freemium landing page, the more email signups you’ll get.

Are You Overlooking Your Analytics?

2 components of your analytics package that should be observed

Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.

This is what makes analytics great. However, for those who are unknowledgeable about their analytics, these numbers are likely nothing more than confusion.

‘Tis the Season for Holiday Landing Page Templates

Landing page optimization tips for the holiday season

If you ever wondered whether or not you could build your email list by giving away free “holiday” themed products, the answer is yes. In fact, it’s recommended if you have the time to put into it and resources that you are willing to use within it.

For example, Knitting Daily offers several holiday-themed knitting items. Items like a poinsettia ornament and cabled globe ornament can be found on their site. These items are already free and downloadable.

If Knitting Daily wanted to come out with a holiday-themed eBook, they would need to take the following steps:

4 SEO Campaign Management Guidelines That Won’t Ever Change

How to write pages and articles so that they will always get found in search engines

Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still loves:

* Topically relevant links from important sites
* Keyword-rich title tags
* Keyword-rich content
* Internal hierarchical linking structure

These are all items that every SEO campaign should keep in its mental checklist. These things aren’t going to change.

How to Handle Bouncing Terms

What to do if you are concerned with your website’s bounce rate

In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces of online publishers since they began seeing the analytics behind them.

The questions have been posed, “Why is my bounce rate at 50%? Is this a bad bounce rate? What can I do to lower my bounce rate in the future?

SEO Campaign Management 2011

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.

Creative Content Marketing Using Twitter

Learn how to use Twitter to sell your Books and eBooks

Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal approach. How? It could be from contests, quotes, or reviews. We’ve seen people doing some creative content marketing using Twitter.

Here are five examples to help create buzz around your books and ebooks:

Bounce Rate: A Mind-Boggling Metric

Become a bit more knowledgeable about your bounce rate

How familiar are you with bounce rates?

If you spend time poking around your analytics package, you probably have seen the numbers associated with your website’s bounce rate.

Week in Review: November 29th, 2010 – December 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Making Money With Your 404 Page

How to turn your 404 page into a basic internet marketing landing page

Ever think about how to spruce up your 404 page? How about not just sprucing it up, but also turning into a sales tool? Your 404 page can be one of the most highly viewed pages on your website. Whether it’s your error, or an error by the using typing in incorrect URLs, you 404 page isn’t hidden by any means.

Here are some tips for making a best-practice 404 “landing” page:

First of all, make sure that your 404 page directs users to your search forum. It’s very common for a 404 landing page to say something like, “Didn’t find what you’re looking for? Use our search box”. Often times, it will also have links to popular articles, just to make sure the user does take a next step rather than leaving the site.

Landing Page Optimization: Ordering with Ease

Offer multiple and convenient ordering options

Posting a landing page with a confusing or inadequate order mechanism will almost certainly fail. Your customers should be able to fill in the fields of an online screen and check boxes to select their preferences. Simple and brief; ask only for the information you need to process the order.

Landing Page Optimization Tip #1 – In general, it is unwise to offer more than two options or two price packages. You can test this, but too many choices tend to overwhelm users and diminish response. A good online order page should include such alternate order options such as a toll-free number for phone orders.