Any web page that audience members can enter a website by is considered a landing page. In online marketing terms, landing pages typically include contact capture devices such as OFIEs (order form in editorial), OFINs (order form in navigation, or floaters. Landing pages are normally optimized so they will rank well in search engines.
First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.
A new client
Landing page testing is necessary for higher conversion rates
Who here is a landing page testing fanatic? I’m sure there are a few in the group. Landing page testing is a
7 areas to test on your landing pages
On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to
Four webinars that will help you define, optimize, and analyze your website’s content
How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its
Today we're focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will
After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer
If you are new to email marketing, or have
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital
Why are you using Facebook? See if your reasons align with other publishers
It will be interesting to see what happens to Facebook now that the company has gone public. One
Your blog or portal is central in building an audience. The amount of content provided in these locations equates to the amount of landing pages that can bring in audience
Website landing page suggestions that will help you build a larger audience
When audience members arrive on your website, they have a few options. If they find your content relevant, they
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
7 editorial tips for writing a white paper
Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.
Beyond the results themselves,
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management
What takes up most of your time these days?
I’ve spent most of the past year and a half integrating
A Refresher Course in Good Marketing Ideas
Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
TweetChat Yields a Screenful of Video Tips
It’s revealing no secrets to say that video has become a huge tool for engaging and selling on the Internet. How many of us
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
In the good old days, you were able to duplicate posts in WordPress. It was built right into the CMS and made writing new landing pages and templated posts a
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content
You have all the control in the world getting people to "like" you when they're visiting your website. Host a dominant "like us" button, hope it gets clicked, and you've
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web
Craig Huey, president, Creative Direct Marketing Group, Torrance, Calif.
SIPA: What was your first job out of college and how did you get into this business?
CRAIG: In college and when I
5 SEO lessons from this month’s live SEO Basics webinar
Attending a single webinar on SEO basics is never enough.
There is always so much content related to SEO. Our live 90-minute
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines
Download a free copy of Rapid Conversion Landing Page Optimization
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to
The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business
I recently spoke to a friend and colleague about our upcoming
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda
How online copywriting has progressed since its inception - with tweets!
Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to
Without conversions, your online business will suffer… these three tips might help you fix the problem
A consistent stream of website traffic is great, as is engagement with audience members through
This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months
We occasionally run organic marketing tests at the Mequoda Daily and
Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product
Are you giving yourself credit by offering testimonials?
If someone writes you,
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all?
Increasing Traffic Takes More Than Good Scents
My favorite pizza restaurant, Faccia Luna in Arlington, Va., has been a neighborhood fixture for close to 20 years. The problem is that in
During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests
In the Mequoda Daily yesterday, we showed an example
An example of how to de-clutter your rapid conversion landing page template
How many of you have a primary goal of converting casual website visitors to email recipients?
Chances are if you’re
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Do you know how long to run your landing page test for?
In yesterday’s Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages
Do you have a specific plan in place for testing your landing pages?
If you’re like me, you need directions sometimes…
For instance, in my old car – which was 16 years
