Any web page that audience members can enter a website by is considered a landing page. In online marketing terms, landing pages typically include contact capture devices such as OFIEs (order form in editorial), OFINs (order form in navigation, or floaters. Landing pages are normally optimized so they will rank well in search engines.
Train your landing page templates to convert better with these helpful hints
Conversions help the world go round for online publishers.
Whether these conversions are casual visitors to registered members, or the
Why our Open Content Standards are so unique
We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content
Discover what you can gain from testing landing pages, and the associate costs that may apply to the process
Do you understand the benefits behind testing your landing pages? What about
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers,
Google Insights for Search can help you develop a stronger keyword research strategy
When abiding by a keyword research strategy, online editors are required to produce content based around a specific
Turnstile Ads a Reminder to Keep Idea Wheel Turning
I remember watching the classic movie “On the Town” starring Frank Sinatra and Gene Kelly as sailors in search of “Miss Turnstiles,”
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages
So you’ve painstakingly taken the time to develop an extensive keyword universe that
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing
Judy Doherty, President, Food and Health Communications, Louisville, Colo.
What was your first job out of college and how did you get into this business?
My first job out of college was
Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or
If you want a better conversion rate for your landing pages, these landing page template designs are worth consider
When a casual visitor enters your site, you only have a few
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Share your articles in style with one of these social media WordPress plugins guaranteed to increase tweets, likes and +1's
Before the Internet, one of the ways we shared information was
An email strategy utilizing these email types can help you sell more products and build your audience
The types of emails you send to your list have a lot of impact.
Sharing a story may open your audience’s eyes to the benefits of your products
Selling products can be difficult, even if there are great benefits associated with the product.
In today’s digital
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
SIPA 2011 speakers bring their books and knowledge to the table
Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
Email newsletter subscribers will thank you for following these 12 guidelines
An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that
Every landing page design is not for every audience
We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack
Tips on how to make you website better
If your high-priority landing pages have design flaws or content errors, you may be missing out on fruitful relationships.
The website is the core
The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates
Properly designed and optimized landing page templates
Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable
Receive your FREE digital copy of Million Dollar Landing Page
The keys to a high converting landing page is urgency and fresh content
Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s
Why it's important to let go and allow your users define your website
If there's anything we've learned from the great success of Anne Holland's new venture, Which Test Won, it's
Data shows that email is alive and kicking
Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”.
The beginning of the article discusses how people have been
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover
Which elements make for an easy to read landing page?
No matter how you cut it, you’re going to need to write lengthy sales letter copy for any landing page.
Even a
Insight on creating sales letter landing pages from our Landing Page Handbook
Download a FREE digital copy of our Landing Page Handbook now
With all the content present on the Internet today,
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
New Books Add Value to Today’s Marketing Discussions
Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:
1. “Real-Time Marketing &
Capitol Information Group succeeds with the leadership of Phil Ash
Phil Ash, publisher at Capitol Information Group, Inc. supplies his audience with investment information and advice with Investing Daily. He also
The most effective landing pages follow these four checklist items
Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
Suggestions from the Headline Writing Workshop at the Mequoda Summit West 2011
Last week’s Headline Writing Workshop at the Mequoda Summit West 2011 was a great course to learn new headline
How to create links and buttons on your landing page templates that users want to click
There is not a more common problem with landing page marketing, than designers who can’t
Which words are you choosing to convince people to join your email newsletter list?
When someone comes to your website, your first goal should be to get them on your email
Content marketing is designed to create stronger relationships, but only if you’re doing it correctly
Content marketing is the most successful method for creating a devout online audience.
That is my honest
How to design your websites and landing page templates to keep visitors coming back
The "bounce" rate of a website is an annoying metric. When someone comes to your websites and
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free),
An outline for going from story, to product to sale
Even the most inventive and unique products can't sell themselves. If someone packaged up the cure for world hunger into an
How to build your email list by getting inbound links to your landing pages
An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing