Any web page that audience members can enter a website by is considered a landing page. In online marketing terms, landing pages typically include contact capture devices such as OFIEs (order form in editorial), OFINs (order form in navigation, or floaters. Landing pages are normally optimized so they will rank well in search engines.
Landing page optimization tips that can work for both B2B and B2C publishers
Would a name-squeeze page work as well if it went by any other name? Yes it would, and
One of the twelve landing page templates found in our 12 Master Landing Page Templates free report
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As an online publisher, I
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for
Add a few Facebook best practices to your social media strategy
Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are
This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.
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An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter
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(Nationwide)---For website pages to reach high Google rankings for specific keywords, they
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building
This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages
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Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively
The easiest way to get a customer to complete a transaction on your landing page
This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages
(Nationwide)---Every page of your website is a landing page, especially in modern times
Discover new landing page templates when you re-define "landing page"
Many people think that a landing page is just one type of page.
Actually, many pages on your site are landing pages.
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
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Nine steps for converting visitors into subscribers during SEO campaigns
A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email
If not, can you write, design and create sales letter landing pages that convert visitors into email subscribers or buyers?
Action, action, action!
I can’t say it enough… Sales letter landing pages
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Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases
[question]
What kind of conversion rates can I expect on rapid conversion landing pages (RCLPs)?
[/question]
[answer]
Conversion rates on individual RCLPs can vary from the low to mid single digits to over 30%
[question]
Does adding links and navigation buttons cause Landing Page leakage? I'm reading a "post-click" industry expert's blog post about how to improve your landing pages and one suggestion is that
[question]
For letter landing pages, which font and type size is best? What kind of testing have you guys seen in this area? Serif? Sans Serif?
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[answer]
Arial for fonts above 12, sometimes
Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.
Some marketers feel that a great external campaign is more important than