Any web page that audience members can enter a website by is considered a landing page. In online marketing terms, landing pages typically include contact capture devices such as OFIEs (order form in editorial), OFINs (order form in navigation, or floaters. Landing pages are normally optimized so they will rank well in search engines.
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
The priority code landing page lets you know where sales leads originate in order to control advertising expenses.
The priority code landing page is a hybrid dedicated landing page that's part
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.
We often write about the importance
February 2009 marks one of the select times where search engines help you index content yourself.
Earlier this month, Google told us “carpe diem on any duplicate content worries” in a
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into
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Ok, so we explained that the real conversion architecture that will happen on your site if you architect it
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page
Remember those "hit counters" you used to see on the bottom of websites (I'm digging back to 1999 here) that told the site owner how many people visited their website?
HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there's
Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective
Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These
Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost
Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product. The
Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search
Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers.
A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These
These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization
Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or
Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on
Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Choosing the Right Keywords to Attract Targeted Website Traffic
Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the