Any web page that audience members can enter a website by is considered a landing page. In online marketing terms, landing pages typically include contact capture devices such as OFIEs (order form in editorial), OFINs (order form in navigation, or floaters. Landing pages are normally optimized so they will rank well in search engines.
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine
PEAK6 Investments, LP was founded in 1997 and is headquartered on the original Chicago Board of Trade trading floor. PEAK6 Capital Management LLC, an affiliated market making and proprietary trading
How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience. Normally, we don't recommend shopping carts to our users, because we see
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Vanity URLs should unique, relevant, and support your brand or message.
We know it's a short week, but this week we're going to focus on optimizing your URLs. Today, we're focusing
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages
"Would you like fries with that?" is a simple, familiar hamburger stand upsell. The online version
Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.
A sales letter landing page is a conversion landing page. Its objective is to convert
Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.
We've all heard the
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name
The objective of the article landing page is to be picked up by search engines, capture the user's interest and lead the user to a transaction.
Most website users are familiar
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to
You'll write strong, engaging headlines when you use proven power words
The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product's
Determining the appropriate keywords and keyword phrases for your website landing pages can be easy and absolutely free.
How sophisticated is your landing page optimization strategy? Do you know precisely what
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
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Some publishing skills have not changed and are not expected to
Publishing's transition from print to digital has caused a lot of changes over the years. Your office is loaded with
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to
Test targeted keywords and content optimization for free
Everybody is on a budget. That's why we're mentioning two free search engine marketing tools today that can help you boost search rankings
This beta Mequoda System is focusing on developing high quality products to retain customers
Have you ever walked onto a plane, stopped at the first seats and gazed at the luxury
This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions
If you're a golfer that routinely gets tired of playing the same course in
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring
These benchmarks will reveal where your emails have to be tweaked
The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what
Valuable information without premium prices
"Knowledge is power."
The more research you conduct, the stronger your online business will be.
You should learn about search engines, your customers, landing pages, website usability, online
Try this three step process to boost your marketing file and website traffic
When you have finished creating any type of website—whether it be membership, hub, or search engine—you need to
Online marketing works best with a solid foundation that builds lists
To have a solid online business, you need a solid online marketing system.
How solid is your online marketing? Is it
Send visitors to the front door, not the window
There are dozens of goals shared by Internet marketers across the globe.
Somewhere at the top of almost everyone's list is "increase visits
There are solutions to every website problem
You have a website and it costs money. So it should be generating revenue, right?
As we described Wednesday, that is not always the case.
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the
Are your landing pages converting enough users? Check out these benchmarks and find out
The most important website metric is conversion rate.
All of the other website metrics—like unique visitor count, click
Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees
It's widely known that direct mail campaigns are more
Put an edge on your marketing campaigns by learning your customers' language
Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it
Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.
Metrics are vital to knowing if you are reaching your
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things
Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also
When you build a membership website, provide an incentive to subscribe and offer instant gratification
Many membership website landing pages promote the overall value of their site's content, but fail to
How the Motley Fool Uses their Offline Presence to Drive and Monetize Website Traffic
The Motley Fool boasts a strong online legacy, combined with—from its earliest years—a strong offline product presence.
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Amazon.com: Bigger IS Better
Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric
A Mathematical Formula for Increasing Landing Page Conversion Rates
Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with
As you may already know, most people arrive at a website and within less than 10 seconds can determine whether it's clean, professional and worth their time. Your landing page
What is a landing page?
Some say "it's the first page someone sees on your site". Others say "it's a webpage viewed after clicking a link in an email."
We've also heard