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Tag: link building strategy

The Only 3 Link-Building Strategies You Actually Need to Raise Domain Authority

Last week we talked about how to measure your domain authority, and this week I’d like to talk about how to improve it through link-building strategies.

A client of ours, when they first launched their Mequoda System, had a domain authority of 27, which is not a bad or unusual domain authority for a publisher, but when the scale is 0 – 100, you always want to get as close to the top as you can. However, soon after, they acquired and assimilated with a publisher who had a higher domain authority, which raised their score to 40 over the course of 18 months while they adopted and integrated the new content. The major change? A massive number of high domain authority inbound links that they inherited.

Parade Makes a Digital Publishing Move

Parade has been a bit slow to make the digital shift but over the past year it’s made a few different digital publishing moves. Digiday’s Josh Sternberg writes, “In June, the publication revamped its website with a cleaner, more image-heavy design.

How is Google like the High School Social Scene?

The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.

Become an Instant Link-Building Expert with Free Reports

An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.