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Tag: litmus

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

4 Principles Every Multiplatform Publisher Should Live By

Mequoda Masters).

In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform media business that wouldn’t require a degree in Mequoda-ise to understand.

Audience Development News: Google Reveals More About Mobile Penalties

Audience development pros are learning exactly what Google’s new mobile penalty entails and also how to improve emails over the next year
Just as Google rolled out their algorithm penalty on mobile interstitial ads last week, we got a lot more information about exactly what the penalty is, and isn’t.

According to Search Engine Land, the types of

How to Perform a Quick Mobile Website Analysis

If more than 50% of your traffic comes from mobile, it’s time for a mobile website analysis to see if you’re looking as sleek as you think you are
In an interview, Hearst Head of Corporate Tech Allen Duan said, “We’ve removed the differentiation between the mobile and desktop experience. Fifty percent to 70% [of Hearst’s audience] are

Responsive vs. Fluid Design: Do You Have to Choose?

Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good idea no matter what you’re doing. When we talk about good design at Mequoda, aesthetics (as much as we love them) take a back seat to user experience. And when discussing the responsive vs. fluid design problem, we always caution publishers to not overcomplicate things by getting bogged down in industry buzzwords.

30 Go-To Email Copywriting Tips [+ Video]

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer.

6 Email Newsletter Layout Elements You Shouldn’t Skimp On

Obvious email newsletter layout elements that publishers often forget to style

The reason you create white papers and special reports is to build a large and thriving email list. Since you’re putting so much effort into creating that list, it only makes sense that your email newsletter looks its best, right?

11 Elements for Mobile Email Design

Designing email newsletter templates and email promotions for mobile devices has never been more important.

Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an email newsletter or promoting a product or event, your email design needs to be optimized for mobile if your audience is viewing your content on the go. With the number of mobile users increasing, it’s very likely that a significant portion of your audience is using mobile. Here are a few tips for mobile email design.

Two of the Most Important Resources for Mobile Design

For those publishers trying their hand at mobile email and mobile site design, they need to pay close attention to two main things: device guidelines and best practices.

Device guidelines remain the same, until new products are released into the marketplace. Currently, just below 50% of mobile phone subscribers own smartphones. This number is compared to 36% a year ago.