Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: M. Scott Havens

Social Media, Magazines a Match on Experimentation

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you just hand over all of your content to Facebook Instant Articles and call it a day?

As with any other component of your multiplatform strategy, you must have a plan, but you must also leave enough wriggle room in that plan to experiment.

MinOnline.com recently ran a great interview with a leading executive on social media analytics, monetizing social media, and publishing social media. Let’s start there this week!

Time Inc. Digital Adds DIY Social Platform

With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with Time Warner in mid-2014.

Time Magazine Facebook Strategy Intensifies

Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The Huffington Post, and NPR.

M. Scott Havens: Time Inc. ‘Not a Magazine Company’

The Guardian recently ran a revealing interview with Time Inc.’s senior VP of digital in the wake of the publisher’s split from Time-Warner.

Digital Publishing Turns Things Around at The Atlantic

My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication you’d expect to be leading the way in any creation of the 21st century.